Friday 18 May 2012

Gasp Online Mentions Over Time

Four Lessons Learned from the ‘Gasp’ Customer Service Gaffe

Melburnians along with the rest of the country waking up this morning couldn’t help but notice the uproar against the clothing shop Gasp based in Chapel Street, South Yarra. Within 24 hours coverage had appeared in most major local publications …

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Shoes of Prey team

Preying on women

Last night, two of my colleagues and I braved Sydney’s cold snap and headed down to the Social Media Women’s June event. This month’s guest speaker was Jodie

TYoung-PR Warrior Oz post

How a Real-Time Facebook Promotion – Borne Out of Frustration – Ends Up in ‘The Oz’ Newspaper

Melbourne entrepreneur Scott Kilmartin was frustrated on Thursday last week. The owner/operator of cool recycled products brand Haul was fired up after Westpac's electronic payment system (including

TweetUp

How social networking has evolved and why we need to mix it up

You can breathe a sigh of relief. This is not just another social media blog about the reasons why social networking is important. If you’re reading this then

Twitter Turns 5

As Twitter turned 5 – I celebrated with five reasons why I decided to join the phenomenon…

Twitter celebrated both its fifth birthday on March 21 and 500,000 new users daily, – not bad for a five year old. I’m now one of

A Riff on the Future of the Media

A Riff on the Future of the Media

Last week Edelman Melbourne brought together a panel of experts

3 New Music Campaigns With Lots Of Fans

3 New Music Campaigns With Lots Of Fans

Musicians were one of the first to look at non-traditional communication channels and really drill down into creating great engaging

SMSling

SMSling

This is probably the coolest thing