Wednesday 23 August 2017

New York’s Holstee Puts its Marketing Dollars Where Its Heart is

New York lifestyle brand Holstee is all about living a life “full of intention, creativity, passion, and community”. Cleverly, it directs its marketing dollars towards underpinning this philosophy. The brand, established by brothers Mike and Dave Radparvar, recently released online a video (below) that …

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Wayfarers: Leading the Change to Social Business

Vice President of Social Strategy at Radian6, Amber Naslund, was a keynote speaker at the recent BlogWorld LA 2011.

Rather than speak on blogging or social

5 Companies That Are Rocking Social Media

Spotted this infographic the other day on Scott Monty's Social Media Marketing Blog (Monty is head of social media for the Ford Motor Company).

The infographic,

Have We Seen the End of Blogging as We Know It?

It's been several weeks since I returned from BlogWorld LA 2011 so I've had plenty of time to let my thoughts percolate. That was necessary

How Much Do You Open Your Kimono?

Provocative title, but alas not one I can take credit for.

It was the theme of an excellent presentation by content marketing specialists Jay Baer and

The Rapid Rise and Rise of Tumblr {Infographic}

While a lot of attention has been focused on the hype surrounding WordPress, Twitter, Facebook et al, a little thing called Tumblr has got under everyone's

My Video Interview with MaryLee Sachs at PR Directions 2011

I recently attended the Public Relations Institute of Australia’s PR Directions national conference in Sydney.

While there I caught up for a quick chat with marketing communications specialist

My Video Interview with MaryLee Sachs at PR Directions 2011

I recently attended the Public Relations Institute of Australia’s PR Directions national conference in Sydney.

While there I caught up for a quick chat with marketing communications specialist

Publicity Stunt is a Load of Ol’ Croc

In this age of digitised communications and 'authentic conversations with your community of followers', it's refreshing to see there is still room for a good old-fashioned media publicity

The New Rules of Relationship Marketing

One of the highlights for me at BlogWorld LA 2011 was Mari Smith’s presentation on the new rules of relationship marketing.

I have just started