Saturday 24 June 2017

Leaders to Become More Social in 2012? Content Marketing to Gain Credibility

In a previous post I briefly ran through a list of 12 Social Media Trends Australian Companies Should Look Out For This Year In this (and the next two posts) I extrapolate on my thoughts pertaining to said list of trends.  …

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Companies to Integrate Social Media, Respond to Real-Time Requirements of the Web

In a previous post I briefly ran through a list of 12 Social Media Trends Australian Companies Should Look Out For This Year

In this (and over the

12 Social Media Trends Australian Companies Should Look Out For This Year

For companies and organisations already reeling from a year in which Australian consumers embraced the social web in massive numbers and with greater levels of intensity, 2012 promises

A No-Nonsense Guide to SOPA and PIPA by Clay Shirky {VIDEO}

Being on this side of the (Pacific) pond, most of us are probably wondering what all the fuss is about SOPA and PIPA.

But when an esteemed and respected

Australian Open Connects Tennis Fans Around the World {PR Warrior Hat-Tip}

I've always been of the (ahem, strong) opinion that if you're involved in marketing a sport or major sporting event, then whatever you're currently doing in terms of

Which Social Platform is the ‘Quiet Giant’ of the Content Marketing World?

While Twitter, Facebook (and to a lesser degree, Google+) continue to hog the social media limelight, a number of apps and platforms just keep on building support from

Four Books to Keep Your Mind Fertile Over the Christmas Break

It's that time of the year again folks when the PR Warrior selects a handful of books that, if read over the Christmas break, will knock your

Blogs Vs Magazines: Trey Ratcliff’s $30,000 Experiment

This is an interesting experiment by high profile travel photography blogger, Trey Ratcliff (pictured)

Ratcliff, who runs the blog Stuck in Customs, wonders why blogs

From Blog to Brand

I recently posted a thought piece around the question: 'Have We Seen the End of Blogging as We Know It?'

A few days later I spotted this

Why Authenticity Works in Branding, Just Ask Michael Buble

We talk a lot in the PR game about the need for brands to be genuine, and why authenticity is one of the strongest cards you can play