I’ve just returned home to Melbourne after spending the week in Bangkok where I had the privilege of speaking at a financial services conference (not to mention meeting a lot of nice and very interesting people). What did I learn …
The use of social media increases sales and brand exposure, improves the opportunity for business partnerships, generates leads, provides marketplace insights and reduces marketing expenses, according to a
Many Australian companies are missing out on an insanely brilliant opportunity to connect with customers and other stakeholders.
And while the ball has potentially been dropped by the PR
I was bummed that I couldn't attend the Digital Parents Conference 2012 in Melbourne on Friday but I did manage to keep an eye on the #DPCON12 hashtag
While corporate Australia gets hung up on the tactical aspects of social networking sites such as Facebook and Twitter, the real action is bubbling beneath the surface.
Content is the great leveller of the online world.
Any brand - whether a large organisation, small or medium-sized business, nonprofit group or individual - has the ability to
charity: water is a non-profit organisation that brings clean and safe drinking water to people in developing nations.
It's a global socially-connected brand that not only does