Wednesday 23 August 2017

Three Things I Learned From Four Days in Bangkok

I’ve just returned home to Melbourne after spending the week in Bangkok where I had the privilege of speaking at a financial services conference (not to mention meeting a lot of nice and very interesting people). What did I learn …

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Who’s Who in the Content Marketing Zoo

Toby Murdock, publisher of The Content Marketeer and the CEO of content marketing software platform Kapost, recently compiled this useful list

Marketers Place a High Value on Social Media

The use of social media increases sales and brand exposure, improves the opportunity for business partnerships, generates leads, provides marketplace insights and reduces marketing expenses, according to a

Why Companies (and CEOs) Should Blog

Many Australian companies are missing out on an insanely brilliant opportunity to connect with customers and other stakeholders.

And while the ball has potentially been dropped by the PR

How Anecdote Leverages the Power of Blogging to Generate ‘Warm’ Conversations and Hot Business Leads

In this video interview I chat with Shawn Callahan from Melbourne-based 'corporate storytelling' consultancy Anecdote; in particular we delve into how Anecdote uses a

Love, Support, Positivity, Connection

I was bummed that I couldn't attend the Digital Parents Conference 2012 in Melbourne on Friday but I did manage to keep an eye on the #DPCON12 hashtag

Welcome to the Content Marketing Revolution

While corporate Australia gets hung up on the tactical aspects of social networking sites such as Facebook and Twitter, the real action is bubbling beneath the surface.

For many

Content Marketing: the Heart of Online Success (Infographic)

Content is the great leveller of the online world.

Any brand - whether a large organisation, small or medium-sized business, nonprofit group or individual - has the ability to

Cool Brands Do Cool Things: Case in Point ~ charity: water

charity: water is a non-profit organisation that brings clean and safe drinking water to people in developing nations.

It's a global socially-connected brand that not only does

How Darren Woolley Uses Content Marketing to Build a Global Consulting Business

In this video interview I chat with Darren Woolley, the founder and managing director of independent strategic marketing management consultancy, TrinityP3.

Darren talks about