This is a guest post by corporate communication practitioner, Craig Pearce. It is an edited version of an article in a free

As the content marketing wave starts washing over corporate America (and laps at the edges of business in Australia), it’s a good idea to stand back and look

"First and foremost, we care about trying to get the stuff that people will really like - the good, the compelling content - in front of them." -

In this video interview I chat to Scott Kilmartin, founder and ringmaster of Haul, an independent design brand based in Melbourne's northern suburbs.

Haul - 'Makers,

"Blogging is extraordinary. Some see it as a business, an outlet, a diary, or a piece of art. The beauty is, it can be whatever you

I love this passage of thought-provoking PR prose by blogger Todd Defren, of PR Squared.

In fact, scoot over to the post

One of the most pressing needs for companies today is not so much getting customers to shell out their hard-earned for products or services, it’s to get people

Every now and then (actually, quite often these days) someone embarks on a very cool project that strikes a chord with people and makes its mark globally, thanks

As companies, organisations and individuals look at the multiple social networking platforms that are out there, the inevitable question becomes: Which social network should I use, and for