Friday 18 May 2012

Instagram 4-1

Edelman Melbourne Instagram Challenge – “Fruit + Veg” theme

Thanks everybody for your votes – the winner of last week’s challenge (beverages) is none other than David Gonzalez with his pic “Kokomotion”.  By the way, if you haven’t tried delicious Kokomo coconut water you should give it a go …

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Steve Rubel presenting to a full house at Social Media Club Melbourne

Steve Rubel shares insights on the future of media

Edelman’s Executive Vice President for Global Strategy and Insights, Steve Rubel, has been touring Australia this week, presenting on everything from the future of journalism to tips and

Expectations for business

Trust Barometer and its implications for social media

The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the report that we thought are worth highlighting

KSheppet_Radian6

Melbourne Cup Buzz

As Edelman’s Melbourne office had the day off yesterday for the Melbourne Cup to watch “the race that stops the nation”, we thought it might be interesting

Gasp Online Mentions Over Time

Four Lessons Learned from the ‘Gasp’ Customer Service Gaffe

Melburnians along with the rest of the country waking up this morning couldn’t help but notice the uproar against the clothing shop Gasp based in Chapel Street,

KSheppet - LinkedIn

Digital job hunting

How can you break job entrance barriers? Go digital.

The current economic climate does not bode well for graduates seeking to start their PR career.

Shoes of Prey team

Preying on women

Last night, two of my colleagues and I braved Sydney’s cold snap and headed down to the Social Media Women’s June event. This month’s guest speaker was Jodie

TYoung-PR Warrior Oz post

How a Real-Time Facebook Promotion – Borne Out of Frustration – Ends Up in ‘The Oz’ Newspaper

Melbourne entrepreneur Scott Kilmartin was frustrated on Thursday last week. The owner/operator of cool recycled products brand Haul was fired up after Westpac's electronic payment system (including

What Bin Laden’s death teaches us about modern media

Wanted to share this story from our friends in the Washington DC office who have spoken about the historic announcement of Osama bin Laden’s death. While the team

A Riff on the Future of the Media

A Riff on the Future of the Media

Last week Edelman Melbourne brought together a panel of experts