Edelman Melbourne Instagram Challenge – “Fruit + Veg” theme
Thanks everybody for your votes – the winner of last week’s challenge (beverages) is none other than David Gonzalez with his pic “Kokomotion”. By the way, if you haven’t tried delicious Kokomo coconut water you should give it a go …
Steve Rubel shares insights on the future of media
Edelman’s Executive Vice President for Global Strategy and Insights, Steve Rubel, has been touring Australia this week, presenting on everything from the future of journalism to tips and
Trust Barometer and its implications for social media
The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the report that we thought are worth highlighting
Melbourne Cup Buzz
As Edelman’s Melbourne office had the day off yesterday for the Melbourne Cup to watch “the race that stops the nation”, we thought it might be interesting
Four Lessons Learned from the ‘Gasp’ Customer Service Gaffe
Melburnians along with the rest of the country waking up this morning couldn’t help but notice the uproar against the clothing shop Gasp based in Chapel Street,
Digital job hunting
How can you break job entrance barriers? Go digital.
The current economic climate does not bode well for graduates seeking to start their PR career.Preying on women
Last night, two of my colleagues and I braved Sydney’s cold snap and headed down to the Social Media Women’s June event. This month’s guest speaker was Jodie
How a Real-Time Facebook Promotion – Borne Out of Frustration – Ends Up in ‘The Oz’ Newspaper
Melbourne entrepreneur Scott Kilmartin was frustrated on Thursday last week. The owner/operator of cool recycled products brand Haul was fired up after Westpac's electronic payment system (including
What Bin Laden’s death teaches us about modern media
Wanted to share this story from our friends in the Washington DC office who have spoken about the historic announcement of Osama bin Laden’s death. While the team















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