Saturday 18 November 2017

KFerguson-stressed woman

What’s life without some stress?

Last week, CareerCast.com released its 2011 report on the most stressful jobs and, wouldn’t you know it, PR Executives came in at number two! Out of 200 jobs were polled, PR executive came second to pilots in terms of work-related stress. …

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2011 Australian Edelman Trust Barometer

The 2011 Edelman Australian Trust Barometer was launched February. You can read the executive summary here or see the full report

Edelman 2011 Trust Barometer – Creating Shared Value

“The purpose of a corporation must be redefined around creating shared value… Companies must take the lead in bringing business and society back together.”--Michael Porter, Mike Kramer, Harvard

Edelman 2011 Trust Barometer – Surround Sound Needed in Time of Skepticism

One of the key takeaways for Edelman’s Trust Barometer is not exactly earth-shattering news, but it certainly confirms a long-term communications trend. That is, the crucial importance of

Edelman 2011 Trust Barometer – the rise in CEO credibility

One of the most striking findings in this year’s Edelman Trust Barometer is the rise in credibility of the CEO. Your company’s CEO is again among your most credible

Ad Age A List

Edelman is No. 7 on the Ad Age Agency A List: Why PR is a Threat to Digital and Creative Agencies

I’ve only been with Edelman for a short period, having merged my previous consulting businessparkyoung into the firm’s Melbourne office some 10 weeks