Wednesday 23 August 2017

Edelman 2011 Trust Barometer – Creating Shared Value

“The purpose of a corporation must be redefined around creating shared value… Companies must take the lead in bringing business and society back together.”–Michael Porter, Mike Kramer, Harvard Business Review Corporate Social Responsibility is no longer about just about charity …

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Edelman 2011 Trust Barometer – Surround Sound Needed in Time of Skepticism

One of the key takeaways for Edelman’s Trust Barometer is not exactly earth-shattering news, but it certainly confirms a long-term communications trend. That is, the crucial importance of

Edelman 2011 Trust Barometer – the rise in CEO credibility

One of the most striking findings in this year’s Edelman Trust Barometer is the rise in credibility of the CEO. Your company’s CEO is again among your most credible

Ad Age A List

Edelman is No. 7 on the Ad Age Agency A List: Why PR is a Threat to Digital and Creative Agencies

I’ve only been with Edelman for a short period, having merged my previous consulting businessparkyoung into the firm’s Melbourne office some 10 weeks

Matthew Gain

Edelman Australia Names Matthew Gain to Run Digital

Matthew Gain will join Edelman, the world’s largest independent public relations firm, in July to lead its digital capabilities in Australia and provide strategic counsel across the

Michelle Hutton

Edelman Gears Up for Deeper Commitment to Australia

As demand for marketing communications services shows signs of recovery in Australia, Edelman announced a significant investment in strengthening its senior management team. The investments signal a move