In a previous post I briefly ran through a list of 12 Social Media Trends Australian Companies Should Look Out For This Year In this (and the next two posts) I extrapolate on my thoughts pertaining to said list of trends. …
In a previous post I briefly ran through a list of 12 Social Media Trends Australian Companies Should Look Out For This Year
In this (and over the
For companies and organisations already reeling from a year in which Australian consumers embraced the social web in massive numbers and with greater levels of intensity, 2012 promises
Being on this side of the (Pacific) pond, most of us are probably wondering what all the fuss is about SOPA and PIPA.
But when an esteemed and respected
I've always been of the (ahem, strong) opinion that if you're involved in marketing a sport or major sporting event, then whatever you're currently doing in terms of
While Twitter, Facebook (and to a lesser degree, Google+) continue to hog the social media limelight, a number of apps and platforms just keep on building support from
I recently posted a thought piece around the question: 'Have We Seen the End of Blogging as We Know It?'
A few days later I spotted this
We talk a lot in the PR game about the need for brands to be genuine, and why authenticity is one of the strongest cards you can play