Saturday 24 June 2017

PIXELS & INK: A Discussion About the Future of Journalism {VIDEO}

 I was in the audience this week at an event presented by Herald Sun and News Limited – PIXELS INK: A Discussion About the Future of Journalism. The event was held at State Library Victoria in Melbourne but was live …

Continue Reading...

The Social Web in 60 Seconds {INFOGRAPHIC}

Like many of us, I'm a sucker for a well-designed infographic that 'crunches the numbers' and tells an often complex story in a simple and visual way.

This infographic,

REVEALED: The ‘New’ Definition of Public Relations

The Public Relations Society of America (PRSA) has crowdsourced its new 'official' definition of the discipline of public relations.

* drum roll *  HERE IT IS:

Public relations

Will JB HI-FI’s Twitter Crew Become Australia’s Equivalent of Best Buy’s @Twelpforce?

Australia's largest home entertainment retailer JB HI-FI appears to be gearing up for a major tilt at incorporating a grassroots 'shop floor' Twitter army across its

Hyundai Re-Generates by Leveraging Hipster Cool Community

Hyundai is the latest example of a major brand leveraging the hipster cool of recording artists in a bid to appeal to a young contemporary audience.

Its Re:Generation

Understanding Online Privacy (Or How I’ve Just Been Slapped in the Face by a ‘Dead Fish’)

I stumbled upon this just-released infographic from online privacy company, Abine (hat-tip Simply Zesty) and, to be honest, reading through it was like being

Perspectives on Trust from Edelman Sydney {Video Interviews}

Perspectives on Trust from Edelman Sydney {Video Interviews}

This week saw PR firm Edelman Australia launch the local findings of the global Edelman Trust Barometer at events in Melbourne and Sydney (disclosure: I work for Edelman).

The report

The Content Marketing Explosion {INFOGRAPHIC}

The other day I wrote a post (Leaders to Become More Social in 2012? Content Marketing to Gain Credibility), the second part of which was devoted

Growth in Content Curation, Rise in Status of the Community Manager

Growth in Content Curation, Rise in Status of the Community Manager

In a previous post I briefly ran through a list of 12 Social Media Trends Australian Companies Should Look Out For This Year

This is the final instalment of

The Rise of the Power Blogger & (Hopefully) a Sensible Debate Around ROI

In a previous post I briefly ran through a list of 12 Social Media Trends Australian Companies Should Look Out For This Year

In this (and the next post)