Friday 18 May 2012

Setting the Standard in Content Marketing (INFOGRAPHIC)

“First and foremost, we care about trying to get the stuff that people will really like – the good, the compelling content – in front of them.” – Matt Cutts, Google. This quote – featured in the infographic below – …

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How Scott Kilmartin Uses Humour, Social Media and a Boxer Dog to Build the Haul Brand

In this video interview I chat to Scott Kilmartin, founder and ringmaster of Haul, an independent design brand based in Melbourne's northern suburbs.

Haul - 'Makers,

Winners of the Best Australian Blogs 2012 Competition

"Blogging is extraordinary. Some see it as a business, an outlet, a diary, or a piece of art. The beauty is, it can be whatever you

See that guy drinking espresso while fiddling with his iPhone?


I love this passage of thought-provoking PR prose by blogger Todd Defren, of PR Squared.

In fact, scoot over to the post

Replace White Noise With Respect

One of the most pressing needs for companies today is not so much getting customers to shell out their hard-earned for products or services, it’s to get people

Created with <3 – Lotte: From Birth to Age 12 in Time

Every now and then (actually, quite often these days) someone embarks on a very cool project that strikes a chord with people and makes its mark globally, thanks

Which Social Network Should Your Brand Use? {INFOGRAPHIC}

As companies, organisations and individuals look at the multiple social networking platforms that are out there, the inevitable question becomes: Which social network should I use, and for

Three Things I Learned From Four Days in Bangkok

I've just returned home to Melbourne after spending the week in Bangkok where I had the privilege of speaking at a financial services conference (not to mention meeting

Who’s Who in the Content Marketing Zoo

Toby Murdock, publisher of The Content Marketeer and the CEO of content marketing software platform Kapost, recently compiled this useful list

Marketers Place a High Value on Social Media

The use of social media increases sales and brand exposure, improves the opportunity for business partnerships, generates leads, provides marketplace insights and reduces marketing expenses, according to a