Friday 18 May 2012

Expectations for business

Trust Barometer and its implications for social media

The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the report that we thought are worth highlighting that should help justify an increased spend in the area of social …

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Prinks

The first ever PRINKS Melbourne event kicks off in style

The first ever PRINKS Melbourne event was a huge success last night, with attendees from industries as diverse as film, government, research, transport, publishing, technology and more! The

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Edelman Trust Barometer – Introduction by Michelle Hutton Edelman Australia CEO

We launched our Australian Edelman Trust Barometer results in Sydney this morning and tomorrow morning we’ll do the same at an event in

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Edelman Trust Barometer 2012 – Australian data

The 2012 Edelman Australian Trust Barometer was launched today at an event at Sydney’s Mint. The key findings:

  • 60% of Australians do not trust government leaders to tell

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Edelman Melbourne Instagram Challenge

My colleague Alex Lefley recently said that if last year was all about the infographic this year is all about instagram. So we launched an Edelman

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Towards An Engaged Public

  A passive and ignorant citizenry will never create a sustainable world.” - Andrew Gaines (Creativity trainer, sustainability philosopher) In a former (American) life I worked for the Transport Commissioner of

Gasp Online Mentions Over Time

Four Lessons Learned from the ‘Gasp’ Customer Service Gaffe

Melburnians along with the rest of the country waking up this morning couldn’t help but notice the uproar against the clothing shop Gasp based in Chapel Street,

TYoung-PR Warrior Oz post

How a Real-Time Facebook Promotion – Borne Out of Frustration – Ends Up in ‘The Oz’ Newspaper

Melbourne entrepreneur Scott Kilmartin was frustrated on Thursday last week. The owner/operator of cool recycled products brand Haul was fired up after Westpac's electronic payment system (including

David Park and Trevor Young

This is not an ad for a Senior Account Executive

We’ve kept it pretty quiet, but Edelman Australia has had a thriving Melbourne office for close on nine years now. Of course, if you already knew that then

A Riff on the Future of the Media

A Riff on the Future of the Media

Last week Edelman Melbourne brought together a panel of experts