Trust Barometer and its implications for social media
The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the report that we thought are worth highlighting that should help justify an increased spend in the area of social …
Edelman Melbourne Instagram Challenge
My colleague Alex Lefley recently said that if last year was all about the infographic this year is all about instagram. So we launched an Edelman
Towards An Engaged Public
“A passive and ignorant citizenry will never create a sustainable world.” - Andrew Gaines (Creativity trainer, sustainability philosopher) In a former (American) life I worked for the Transport Commissioner of
Four Lessons Learned from the ‘Gasp’ Customer Service Gaffe
Melburnians along with the rest of the country waking up this morning couldn’t help but notice the uproar against the clothing shop Gasp based in Chapel Street,
How a Real-Time Facebook Promotion – Borne Out of Frustration – Ends Up in ‘The Oz’ Newspaper
Melbourne entrepreneur Scott Kilmartin was frustrated on Thursday last week. The owner/operator of cool recycled products brand Haul was fired up after Westpac's electronic payment system (including
This is not an ad for a Senior Account Executive
We’ve kept it pretty quiet, but Edelman Australia has had a thriving Melbourne office for close on nine years now. Of course, if you already knew that then
















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