Matthew Gain | Edelman Australia Blog

February 13, 2011 · View Comments

Edelman 2011 Trust Barometer – Surround Sound Needed in Time of Skepticism

One of the key takeaways for Edelman’s Trust Barometer is not exactly earth-shattering news, but it certainly confirms a long-term communications trend. That is, the crucial importance of using multiple channels and voices to convey your company’s messages to overcome …

Edelman Australia Names Matthew Gain to Run Digital

March 31, 2010 · View comments

Matthew Gain will join Edelman, the world’s largest independent public relations firm, in July to lead its digital capabilities in Australia and provide strategic counsel across the