Monday 29 May 2017

Reputation

Why Activate Trust?

Last week, Edelman released the Australian and global findings from the 2012 Edelman Trust Barometer. In Australia, we’ve seen a lot of shifts in trust over the past few years– from the rising influence of NGOs, to the decline in …

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Edelman 2011 Trust Barometer – Creating Shared Value

“The purpose of a corporation must be redefined around creating shared value… Companies must take the lead in bringing business and society back together.”--Michael Porter, Mike Kramer, Harvard

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Edelman Sydney makes senior hires to support new business wins

Grant Thomas appointed to director of technology and Kate Ferguson to associate director of the corporate and issues management group. In response to recent new business wins, including Samsung