Healthcare | Edelman Australia Blog

June 26, 2012 · View Comments

Healthcare KOLs and the communications industry

Australia’s healthcare environment is heavily regulated and subject to a strict code of conduct – and rightly so. Independence, credibility and trust are crucial foundations of the Australian medical industry. Doctors and the general public believe that evidence should guide …

The top five challenges faced by the CAMs industry

March 15, 2012 · View comments

Lately the healthcare team in Sydney has dived into the world of complementary and alternative medicines (CAMs), an area that has been scrutinized by industry critics, but

He who giveth… Trust and its impact on the Australian health sector

February 14, 2012 · 2 Comments

Professor John Toohey from RMIT’s Graduate School of Business & Law refers to it as ‘default trust’ and upon reflection on this year’s Edelman

Edelman Australia hires Will Collie to lead new Healthcare portfolio

February 1, 2012 · View comments

Edelman Australia has today announced the appointment of Will Collie as Director of its Healthcare practice based in Sydney. Under Will’s lead, Edelman’s health portfolio will broaden its