Measuring success – how much trust is enough?
In 2011, the Australian pharmaceutical industry, led by its industry organization Medicines Australia, launched a consumer communications program designed to drive awareness of the importance of the Australian pharmaceutical industry and its role in the future of Australian economic and …
Trust me! I’m an Emeritus Professor…
“There has never been a more important time for patients and patient organizations in Australia to take a role in driving access to new medicines” Emeritus Professor Lloyd
Is the Smorgasbord Effect viral? Will computers come with health warnings?
My recent post ‘reading the signs’ highlighted the alluring smorgasbord of reading that the net now provides. Smorgasbord allows us to have a new adventure with an old friend:
Health updates move to video
In the area of healthcare public relations, it is vital to stay up to date with the latest news in the health industry. 6
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