Wednesday 29 March 2017

Mumbrella360

Edelman presents Gen Y research at Mumbrella 360

Last week I had the pleasure of presenting at the inaugural Mumbrella 360 Conference, hosted by Australian marketing and media trade website Mumbrella. The event included presentations from across the marketing and media spectrum and was a mix of keynotes, …

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8095: Gen-Y, Their Actions Surrounding Brands, and the Dynamics of Reverberation

8095 (“eighty-ninety-five”) is a study on how Millennials connect with brands, make purchasing decisions and share their opinions on products and companies with family, friends