This post was written by Amy Verhey, Anna Kowalcyzk, Kendra Staggs and Laura Armstrong. As Edelman’s 2014 brandshare™ study revealed, consumers increasingly expect brands to go beyond rational and emotional needs to show their commitment to community, core purpose and …
For museums in the digital age, appealing to modern audiences is an exercise in nuanced storytelling. What once was one-way messaging, led by docents and consumed by museumgoers,
Tweets are now searchable on Google, Pinterest announces new ad tools and pricing and more of the latest digital news.
Facebook pilots an in-app keyword search engine, LinkedIn offers new analytics for publishing and more of the latest digital news.
Lead generation can play a critical role in building long-term relationships for businesses. While the goal of a lead generation campaign can vary from driving sales to driving
Inherent in today’s digital landscape is a new set of expectations for executives, not the least of which is building trust by engaging stakeholders online. With
Twitter’s acquisition improves ads, Pinterest’s new scheduling functionality and more of the latest digital news.
This past week, Seattle hosted its annual IN-NW Conference featuring speakers and panel sessions dedicated to discussing what’s next for digital engagement and modern business. During
Facebook Updates Its News Feed Algorithm Again and Twitter Direct Messaging Now Available to All Users
Facebook released three more updates to its News Feed algorithm, Twitter’s direct messaging feature is now available to all users and more of the latest digital news.
By Alexis Cummings, Christen Smiley and Will Ayers
April is designated as Minority Health Month to raise awareness of the disparity in health conditions between minority and non-minority populations.