Saturday 18 November 2017

5 Tips for Video Amplification (Friday5)

The widespread proliferation of mobile and tablet devices has created a boom in digital video content consumption in the past few years, and video ad spending in the US is growing with it. eMarketer projects overall spend will nearly double …

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Customers of Crimson Hexagon Can Now Access Tumblr Insights

The latest and greatest in digital news updates.

Crimson Hexagon Now Offers Access to Tumblr Firehose

Analytics provider Crimson Hexagon has joined Tumblr’s Preferred Data Partners program, and

Twitter Improves Advertising for Mobile Apps

Twitter improves mobile app ads, Facebook updates cost-per-click definition and more digital news.

Twitter Adds Advertising Tools to Promote Mobile Apps

Twitter has announced new tools for its

Ways to Strengthen Measurement and Reporting (Friday5)

Following a regular measurement and reporting process can help illustrate the impact of a brand/organization’s online presence and lead to content optimizations. Whether it’s campaign-focused reporting or an

The New Social Media Trends in Asia-Pacific (Friday5)

A version of this post appeared in PRWeek.

Edelman Digital APACMEA’s review of social media usage across Asia Pacific and the Middle East reveals constant shifts in

Facebook Updates Video Ads

Facebook updates video ads, Google Analytics releases a huge update and more of the latest digital news from this week.

Facebook is Changing the Video Ad Game

Chevy Goes Emoji on Us

Chevy appeals to a younger audience with emojis, Instagram revamps its Explore Tab and more of the latest digital news.

Chevy Goes Emoji

Ahead of Chevy’s reveal of

LinkedIn is Primed to be the New Corporate Blog (Friday5)

As brands vie for a piece of the fragmented marketplace of ideas, executive blogging is fast becoming the messaging vehicle of choice for organizations across the board. This

Amp Up Your Instagram Engagement

Tips for amping up Instagram engagement, Pinterest’s new verified account update and more of the latest digital news.

5 Tips for Cranking Up the Comments on Instagram

In

The Science of Content Optimization (Friday5)

When developing a strong content approach for a client community that is new to you, it can be hard to find a good place to start. Here are