Friday 04 September 2015

Facebook Introduces “Add A Link” Tool and LinkedIn Rolls Out New Analytics

Facebook pilots an in-app keyword search engine, LinkedIn offers new analytics for publishing and more of the latest digital news. Facebook Treads on Google’s Turf with ‘Add A Link’ Tool Facebook started to pilot an in-app keyword search engine allowing …

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Friday5: How to Run a Successful Lead Generation Campaign

Lead generation can play a critical role in building long-term relationships for businesses. While the goal of a lead generation campaign can vary from driving sales to driving

Friday5: 5 Entry Points for Executives on Social

Inherent in today’s digital landscape is a new set of expectations for executives, not the least of which is building trust by engaging stakeholders online. With

Twitter Improves Ads with Acquisition and Scheduling Pins on Pinterest Now Possible

Twitter’s acquisition improves ads, Pinterest’s new scheduling functionality and more of the latest digital news.

Twitter Improves Ads by Acquiring TellApart, Selling Them Through Google’s DoubleClick

This week,

Friday5: Modern Brand Storytelling

This past week, Seattle hosted its annual IN-NW Conference featuring speakers and panel sessions dedicated to discussing what’s next for digital engagement and modern business. During

Facebook Updates Its News Feed Algorithm Again and Twitter Direct Messaging Now Available to All Users

Facebook released three more updates to its News Feed algorithm, Twitter’s direct messaging feature is now available to all users and more of the latest digital news.

Friday5: 5 Ways Technology is Helping Reduce Health Disparities

By Alexis Cummings, Christen Smiley and Will Ayers

April is designated as Minority Health Month to raise awareness of the disparity in health conditions between minority and non-minority populations.

YouTube’s Paid Subscription Coming Soon and Tumblr Debuts 24-Hour Dashboard Ad

YouTube soon to offer paid subscriptions, Tumblr debuts a 24-hour dashboard ad and more of the latest digital news.

YouTube’s Paid Subscription Offering Takes Shape – And

Friday5: 5 Paid Media Tips

This post originally ran on Edelman.com.

Digital marketing is blurring the lines between owned, earned and paid. While this has limited brands’ ability to leverage the organic reach

Facebooks Integrates with WhatsApp and Twitter Launches New Feature

Facebook begins integrating with WhatsApp, Twitter launches a new Retweet feature and more of the latest digital news.

Facebook Begins Integrating WhatsApp

Following Facebook’s acquisition of WhatsApp last