Friday Five: The Next Generation of RSS Readers
Why it Matters by Courtney Love Gavin As communications professionals, it’s our job to know the latest musings of key industry influencers, breaking news and what people think about our clients. An intimate knowledge of media is essential and with …
Digital Dice: Tumblr Beats 100 Million
Tumblr reaches the big 100 (million) as LinkedIn* simplifies its search. Meanwhile Google doubles down on real-time reporting and Facebook follows the forum model. Enjoy this week’s Digital
Bringing Real-Time Brandplay to Mobile World Congress
Trade shows often start with a bang. But after a flurry of announcements on day one, the next couple days can end with a whimper. Keeping people interested
Friday Five: How to Find the Social Business Software Solution Your Firm Needs
Why It Matters by Kirsten Miller
In the increasingly complex digital-social world we all live and work in, organizations are looking for effective platforms they can use
Why a Cookbook is No Longer Just Recipes
In today’s digital landscape, any basic recipe can be found in 100 different ways and with thousands of variations. So how does one make a recipe truly stand
Content Strategy Round-up: Understanding Facebook Virality
Those who dwell in the content space hear this question many times: “What IS content strategy?”
(They also hear “Oreo! Oreo! Oreo!” a lot, too, but that’s a discussion
Digital Dice: The One Billion Member Club
YouTube joins the “One Billion Member” club while LinkedIn* continues to enhance its B2B offerings. Flickr learns from Twitter’s model and Pinterest undergoes a makeover. Enjoy this week’s
A Day in the Life: Michael, Senior Account Executive, San Francisco
Name: Michael Ni
What is your title/practice? Senior Account Executive, Edelman Digital, San Francisco
How many people are in your office? 113
In 140 characters, what does your job entail? Business-to-business digital strategy,
Friday Five: Why Brands Monitor Reddit
Why It Matters by Lis Clouter
Once a mere niche bookmarking site and forum, Reddit has become increasingly mainstream over the last two years. However, it’s not








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