Sunday 24 September 2017

Twitter Improves Advertising for Mobile Apps

Twitter improves mobile app ads, Facebook updates cost-per-click definition and more digital news. Twitter Adds Advertising Tools to Promote Mobile Apps Twitter has announced new tools for its mobile application advertisers. These include video app cards that showcase apps before …

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Ways to Strengthen Measurement and Reporting (Friday5)

Following a regular measurement and reporting process can help illustrate the impact of a brand/organization’s online presence and lead to content optimizations. Whether it’s campaign-focused reporting or an

The New Social Media Trends in Asia-Pacific (Friday5)

A version of this post appeared in PRWeek.

Edelman Digital APACMEA’s review of social media usage across Asia Pacific and the Middle East reveals constant shifts in

Facebook Updates Video Ads

Facebook updates video ads, Google Analytics releases a huge update and more of the latest digital news from this week.

Facebook is Changing the Video Ad Game

Chevy Goes Emoji on Us

Chevy appeals to a younger audience with emojis, Instagram revamps its Explore Tab and more of the latest digital news.

Chevy Goes Emoji

Ahead of Chevy’s reveal of

LinkedIn is Primed to be the New Corporate Blog (Friday5)

As brands vie for a piece of the fragmented marketplace of ideas, executive blogging is fast becoming the messaging vehicle of choice for organizations across the board. This

Amp Up Your Instagram Engagement

Tips for amping up Instagram engagement, Pinterest’s new verified account update and more of the latest digital news.

5 Tips for Cranking Up the Comments on Instagram

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The Science of Content Optimization (Friday5)

When developing a strong content approach for a client community that is new to you, it can be hard to find a good place to start. Here are

Facebook Ramps Up its E-Commerce and Vine Updates its Search Engine

Facebook improves its e-commerce in the news feed, Vine’s revamped search functionality and more of the latest digital news.

Facebook Lets More Merchants Add Buy Buttons to

5 Considerations for Working With Sponsored Content (Friday5)

In its many forms, sponsored content partnerships between brands and online publishers are customizable, scalable and effective vehicles for reaching an audience online. These activations can range from