Wednesday 22 May 2013

Friday Five: Determining Content Localization

Why It Matters by Carolina Pietoso We constantly hear that the world is getting smaller thanks to technological advances. However, much as in the mythical Babel, we still speak thousands of different languages, creating a barrier that is hard to …

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Digital Dice: Creative Surprise and Delight

A creative campaign that surprises and delights customers, and additional emphasis on mobile from Facebook and LinkedIn*. Check out some of the latest updates in social and enjoy

What Does Social Business Have To Do With Brand Strategy?

This post was originally published on Michael Brito’s blog Britopian.

There is a content surplus in the market today. There is an attention deficit among consumers.

Gone in 6.0 Seconds

This post was originally published on Arabian Bytes.

2012 was a pivotal year for online video. The numbers? Well, in 2012: 56% of consumer web traffic was

Friday Five: Steps for Taking Social Engagement to an Offline Experience

Sometimes account teams stumble across the best brand opportunities outside of the mainstream. Imagine this scenario: Celebrity X gives an interview in a minor niche magazine, in which

Digital Dice: Location-Based Mobile Ads and Foursquare 6.0

Brands targeting mobile ads using location-based weather, and a view into projected rises in social media ad revenue. Catch up on Foursquare’s latest emphasis on search and recent

The Thin Blue (Digital) Line

This post was originally published on Edelman.com.

With the release of its social media policy, the New York City Police Department has made its attempt to grapple

Cricket Wardein Named U.S. Practice Head for Edelman Digital

NEW YORK — Edelman has named Cricket Wardein as its first-ever head of US digital, in response to the practice’s growing significance to the firm’s overall revenues.

Currently, as

The Technology of Becoming a Social Business

When the late U.S. Sen. Ted Stevens, R-Alaska, said that the Internet is a series of tubes, those in the Internet intelligentsia gave a self-satisfying chortle at his

What the New SEC Rule on Disclosure in Social Media Means for IR

What does the SEC’s newly released opinion on social media and disclosure mean for investor relations professionals? Edelman’s Jeff Zilka, Rich Myers, and Phil Gomes provide an analysis