Why It Matters by Carolina Pietoso We constantly hear that the world is getting smaller thanks to technological advances. However, much as in the mythical Babel, we still speak thousands of different languages, creating a barrier that is hard to …
A creative campaign that surprises and delights customers, and additional emphasis on mobile from Facebook and LinkedIn*. Check out some of the latest updates in social and enjoy
This post was originally published on Michael Brito’s blog Britopian.
There is a content surplus in the market today. There is an attention deficit among consumers.
This post was originally published on Arabian Bytes.
2012 was a pivotal year for online video. The numbers? Well, in 2012: 56% of consumer web traffic was
Sometimes account teams stumble across the best brand opportunities outside of the mainstream. Imagine this scenario: Celebrity X gives an interview in a minor niche magazine, in which
Brands targeting mobile ads using location-based weather, and a view into projected rises in social media ad revenue. Catch up on Foursquare’s latest emphasis on search and recent
NEW YORK — Edelman has named Cricket Wardein as its first-ever head of US digital, in response to the practice’s growing significance to the firm’s overall revenues.
When the late U.S. Sen. Ted Stevens, R-Alaska, said that the Internet is a series of tubes, those in the Internet intelligentsia gave a self-satisfying chortle at his
What does the SEC’s newly released opinion on social media and disclosure mean for investor relations professionals? Edelman’s Jeff Zilka, Rich Myers, and Phil Gomes provide an analysis