Saturday 28 November 2015

Social Paid Media Updates to Know (Friday5)

Digital advertising platforms are constantly evolving to better serve marketers and help drive meaningful impact. Here are five recent updates to mainstream social/digital platforms that will impact current and future strategies and spends on these sites: 1. Instagram ad platform …

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Instagram Self-Serve Ads Coming Soon

The latest and greatest digital news updates.

Instagram Self-Serve Ads – Coming to a campaign near you!

After much conversation, Instagram has provided an updated timeline for their

Things We Can Learn From Military Public Affairs (Friday5)

Can you imagine being responsible for 3.2 million employees? How about communicating with them? Unless you’re the CEO of Walmart or McDonalds the answer to those questions is

Brands Will Soon Have Access to GoPro Videos

The latest and greatest digital news updates.

Brands Are About to Find Out How Powerful GoPro Videos Can Be

GoPro will soon launch a new platform called GoPro

Lessons from Improv That Benefit Content Strategy (Friday5)

About a year ago, a coworker introduced me to the DC Improv comedy school. I was definitely up for learning improv (I am an

5 Tips for Video Amplification (Friday5)

The widespread proliferation of mobile and tablet devices has created a boom in digital video content consumption in the past few years, and video ad spending in the

Customers of Crimson Hexagon Can Now Access Tumblr Insights

The latest and greatest in digital news updates.

Crimson Hexagon Now Offers Access to Tumblr Firehose

Analytics provider Crimson Hexagon has joined Tumblr’s Preferred Data Partners program, and

Twitter Improves Advertising for Mobile Apps

Twitter improves mobile app ads, Facebook updates cost-per-click definition and more digital news.

Twitter Adds Advertising Tools to Promote Mobile Apps

Twitter has announced new tools for its

Ways to Strengthen Measurement and Reporting (Friday5)

Following a regular measurement and reporting process can help illustrate the impact of a brand/organization’s online presence and lead to content optimizations. Whether it’s campaign-focused reporting or an

The New Social Media Trends in Asia-Pacific (Friday5)

A version of this post appeared in PRWeek.

Edelman Digital APACMEA’s review of social media usage across Asia Pacific and the Middle East reveals constant shifts in