Friday 28 April 2017

Friday5: Why Do We Share?

Friday5: Why Do We Share?

Why It Matters by Eniko Tarkany-Szucs Understanding how and why audiences share content allows marketers to create more shareable content to target those specific motivators. I picked up Jonah Berger’s New York Times bestseller, “Contagious: Why Things Catch On” during …

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Digital Dice: YouTube Expands Live Streaming

YouTube expands live streaming offering, Twitter reverses recent block function update and more of the latest digital news ahead of the weekend.

YouTube Expands Live Streaming to All

Friday5: Top Trends and Social Campaigns from 2013

Why It Matters by Mary Beth King

In 2013, the digital landscape has seen some of the most creative branded content pieces on social media. The year 2014 promises

Instagram Announces Instagram Direct

Today Instagram announced Instagram Direct, a photo and video private messaging feature within the app. The announcement allows brands and individuals to send photos and videos to others

Digital Dice: Cyber Monday’s Impact on Pinterest

Cyber Monday’s impact on Pinterest, a tasty campaign from Skittles, and more of the latest updates in social.

On Cyber Monday, Pinterest More Than Tripled the Revenue

Friday5: Trends from SMX Las Vegas

In late November we traveled to the SMX Social Media Marketing Conference in Las Vegas to get the latest on social media marketing from experts and join

Grassroots Engagement in the EU – It’s No Longer a Myth

505.7 million stakeholders, decision-makers and change-enablers. This was the amount of the EU28 population on 1 January this year. Back in 2012, 70 percent of these citizens accessed

Friday5: “Terkel 2.0”: Fascinating Glimpses Into Workaday Lives via Reddit’s AMA

In his groundbreaking book Working (later made into a musical), author and broadcaster Studs Terkel captured the first-person perspectives of dozens of working Americans. The

Friday5: How to Capitalize on Viral Trends

At the beginning of November, the magazine Veja São Paulo (one of the largest regional publications in Brazil), published an article about people who spend more than

Digital Dice: Pinterest Place Pins

Twitter removes new direct messaging feature, ‘Place Pins’ are introduced on Pinterest and more of the latest social news of the week.

Twitter Quietly Removes Feature for Some