Friday 03 July 2015

Snapchat Invests in Shopping App and Instagram Introduces “Highlights”

Snapchat invests in shopping app, Instagram tries to win back users and more of the latest digital news. Snapchat Invests in Shopping App Spring Would you buy clothes on Snapchat? CEO Evan Spiegel seems to think so. Snapchat is investing in …

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5 Ways to Address Social Issues on Social Media (Friday5)

This post was written by Amy Verhey, Anna Kowalcyzk, Kendra Staggs and Laura Armstrong.

As Edelman’s 2014 brandshare™ study

Digital Storytelling for Museums (Friday5)

For museums in the digital age, appealing to modern audiences is an exercise in nuanced storytelling. What once was one-way messaging, led by docents and consumed by museumgoers,

Twitter and Google Team Up and Pinterest Unveils First Video-Like Ad

Tweets are now searchable on Google, Pinterest announces new ad tools and pricing and more of the latest digital news.

Google Lets You Look for Tweets in

Facebook Introduces “Add A Link” Tool and LinkedIn Rolls Out New Analytics

Facebook pilots an in-app keyword search engine, LinkedIn offers new analytics for publishing and more of the latest digital news.

Facebook Treads on Google’s Turf with ‘Add

Friday5: How to Run a Successful Lead Generation Campaign

Lead generation can play a critical role in building long-term relationships for businesses. While the goal of a lead generation campaign can vary from driving sales to driving

Friday5: 5 Entry Points for Executives on Social

Inherent in today’s digital landscape is a new set of expectations for executives, not the least of which is building trust by engaging stakeholders online. With

Twitter Improves Ads with Acquisition and Scheduling Pins on Pinterest Now Possible

Twitter’s acquisition improves ads, Pinterest’s new scheduling functionality and more of the latest digital news.

Twitter Improves Ads by Acquiring TellApart, Selling Them Through Google’s DoubleClick

This week,

Friday5: Modern Brand Storytelling

This past week, Seattle hosted its annual IN-NW Conference featuring speakers and panel sessions dedicated to discussing what’s next for digital engagement and modern business. During

Facebook Updates Its News Feed Algorithm Again and Twitter Direct Messaging Now Available to All Users

Facebook released three more updates to its News Feed algorithm, Twitter’s direct messaging feature is now available to all users and more of the latest digital news.