We’re all in the word-of-mouth (WOM) business. In fact, it’s the grandfather of all things social media – social is but a tool in the WOM toolbox. And while it might be one of the oldest forms of marketing, it’s …
Facebook announced yesterday that it has acquired Oculus VR, Inc, leading innovators in the world of wearable virtual reality headsets, for approximately $2 billion. Oculus has taken the
Both hashtags (#) and replies (@) are integral components of Twitter. However, Vivian Schiller, head of news at Twitter, may feel differently. Recently, speaking to an audience at
Pinterest explores ads, Twitter’s ‘Fave People’ feature and more of the latest digital news of the week.
Similar to Twitter’s existing ‘Lists,’ the new
Since its acquisition by Facebook nearly two years ago, Instagram has been making big waves in social media. The mobile photo and video-sharing social network has over 150
Real-time content—it’s all the rage. For brands, creating content that is timely, prominent and relevant can potentially yield higher engagement, more positive sentiment and help spur organic community
Context is key to successful storytelling, no matter the industry.
This was a core theme at the recent xPotomac conference – an intimate digital gathering in DC focused
SXSWi is the world’s largest conference for interactive and emerging technology, which has just wrapped up its 20th year in Austin, Texas. The program is made up of more than
Personas are a great way to help understand your audience and are important for developing better marketing campaigns. They help create an in-depth understanding of consumers, which leads