Saturday 25 October 2014

Friday Five: Crisis Management in a Digital Age

There is no denying that social networks create significant opportunities for brands, but they can also serve as platforms on which crises can develop and spread like wildfire. Whether dealing with Twitter-conveyed misinformation or an emergency product recall, the following …

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Food Bloggers Descend Upon Philadelphia for Eat, Write, Retreat 2013

Online and off, food bloggers reveal in their shared passion. Whether it’s in the kitchen, on a stage or around a table, conversation encompasses more than the food,

Food Bloggers Descend Upon Philadelphia for Eat, Write, Retreat 2013

Online and off, food bloggers reveal in their shared passion. Whether it’s in the kitchen, on a stage or around a table, conversation encompasses more than the food,

15 Top Tips for a Successful PR Career

This post was originally published on davefleet.com.

One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the

A Day in the Life: Erica, Account Executive, Toronto

How many people are in your office? 134 – and constantly growing!

What does your job entail? I am responsible for managing the social media communities (Facebook, Pinterest,

Digital Dice: Creative Hashtags and Vine Records

The creative use of hashtags at the CMT Music Awards, smartphone ownership continues to rise, a nonprofit aims to set a record on Vine and more updates in

Friday Five: Important Changes in the 2013 AP Stylebook

Why It Matters by Courtney Love Gavin Frank Bauch

For 60 years the Associated Press Stylebook has been considered the “essential style guide” for journalists,

CNN and BuzzFeed Unite: Should Brands Follow Their Lead?

Last week BuzzFeed announced a partnership with CNN to create a new YouTube channel for exclusive content that will utilize the CNN archive to create videos that

Driving Healthy Behavior Through Storytelling

Driving Healthy Behavior Through Storytelling

This post was originally published on Edelman.com.

Living in today’s health care environment is fraught with contradictions.

On the one hand, we are an empowered culture creating

Digital Dice: Interactive Storytelling for Publishers

An interactive storytelling experience, tips on organically growing a YouTube audience and more digital updates of the week. Enjoy this edition of Digital Dice!

Penguin Books Experiments with