This Sunday, I have the great privilege of delivering a talk at the PRSA International Conference that reflects both a personal and professional passion of mine. It is entitled “Hacking Public Relations: How Understanding and Embracing Open-Source and Hacker Culture …
As you may have read, Instagram released details on their advertising product earlier this afternoon. In their blog post, Instagram shares that the ad product will be
A study shows Facebook ads increase impressions by a whopping 200 percent, a creative social campaign from Netflix and more of the most recent digital updates of the
The most crucial piece of any strategy is first to understand the brand’s audience. Skipping that first step is the easiest—yet most avoidable—way that engagement will fall flat
I love change.
And that’s a good thing given the digital, always-on world in which we live.
Things change because someone sees a problem or opportunity that others have yet
A Halloween campaign that will make you scream, Instagram explores ads and more of the latest digital news of the week.
Recently, I returned from a month-long research seminar in Ghana where I collected data for a field study on a mobile market information system serving the agricultural industry
Some may find Excel formulas to be intimidating, but I’m here to tell you just how much they can make your life easier. Here are five easy-to-use Excel
Remember the last time you “had a hunch” that your child had an ear infection, but you took her to the pediatrician anyway for a diagnosis, just to