Thursday 02 October 2014

CNN and BuzzFeed Unite: Should Brands Follow Their Lead?

Last week BuzzFeed announced a partnership with CNN to create a new YouTube channel for exclusive content that will utilize the CNN archive to create videos that appeal to a younger demographic. With over 60 million unique monthly visitors, BuzzFeed …

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Driving Healthy Behavior Through Storytelling

Driving Healthy Behavior Through Storytelling

This post was originally published on Edelman.com.

Living in today’s health care environment is fraught with contradictions.

On the one hand, we are an empowered culture creating

Digital Dice: Interactive Storytelling for Publishers

An interactive storytelling experience, tips on organically growing a YouTube audience and more digital updates of the week. Enjoy this edition of Digital Dice!

Penguin Books Experiments with

Friday Five: Ways to Become a Social, Mobile Listener

For decades, understanding an audience was an exercise that combined quantitative analytics and a lot of guesswork. Today, the combination of social media and mobile communications technologies has

Podcasting the Net Wide

Once hailed as a revolutionary medium which was primed to sweep away traditional radio, podcasting has found a unique niche within the web. Neither expanding nor declining massively

Consumers Want To Be Involved – Let Them In!

This post was originally published on Edelman.com.

In the past, companies held the keys to all the doors of communications, leaving the consumers only with the hope

Podcasting the Wide Net

Once hailed as a revolutionary medium which was primed to sweep away traditional radio, podcasting has found a unique niche within the web. Neither expanding nor declining massively

Friday Five: Reasons to Look Beyond Advertising Value Equivalency

Advertising Value Equivalencies (AVEs) have been used across the communications industry for decades. Simply put, an AVE is the cost of buying space taken up by a piece

Pinterest, Now Rich with Pinformation

Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information.  Appropriately titled as “rich

Five Tips for Generating Insights in Your Online Community

This post was originally published on edelman.com.

At its most basic level, an online community is an invitation-only, private-access website for conducting research with a carefully selected target