We know visual storytelling is important but do we understand why? Aside from our ever-diminishing attention spans, the human brain processes images and color in specific ways. You don’t need to be a designer or an artist to read or …
This post was originally published on Edelman.com.
There is one question that consistently floats to the top of my conversations with organizations looking to develop or enhance
Twitter’s latest TV ad tool, a Facebook study on the top 100 brands and more updates in the digital space to enjoy ahead of the weekend.
Influencer programs continue to be of high interest across all practices, especially within Edelman’s consumer digital team. Forming a network of influencers is the recipe for building an
This is a slightly altered excerpt from my upcoming book, Your Brand: The Next Media Company, which is now available for preorder on Amazon.com.
We are inundated daily
Community managers are the brewmasters of creative social content ideation. Through real-time tactical decision-making, their role helps shape a brand’s reputation and keeps the community thirsty for information
Pinterest tops 70 million users, targeted ads on Foursquare and more of the latest social updates of the week.
by Richard Edelman We have just published a special report on the opportunity for public relations firms in sponsored content (you can download the report here). Steve
“There are no secrets,” podcasting pioneer Adam Curry once said. “Only information you do not yet have.”
Opinions vary widely regarding the case of Edward Snowden, the former contractor