Tuesday 24 April 2018

Friday5: How to Create Real-Time Content

Real-time content—it’s all the rage. For brands, creating content that is timely, prominent and relevant can potentially yield higher engagement, more positive sentiment and help spur organic community growth. At Edelman, we call this process the Creative Newsroom. While you …

Continue Reading...

Contextualizing Stories: Key Takeaways from xPotomac 2014

Context is key to successful storytelling, no matter the industry.

This was a core theme at the recent xPotomac conference – an intimate digital gathering in DC focused

Six Trends Australian Brands Need to Know From SXSW 2014

SXSWi is the world’s largest conference for interactive and emerging technology, which has just wrapped up its 20th year in Austin, Texas. The program is made up of more than


People First: Understanding Personas

Personas are a great way to help understand your audience and are important for developing better marketing campaigns. They help create an in-depth understanding of consumers, which leads


Digital Dice: The Evolution of SXSW

A mouth-watering app from Oscar Mayer, a dive into the evolution of SXSW and some of the latest digital news of the week.

Wake Up and Smell the


Friday5: Five Ways to Inspire Action

The world is full of armchair advocates. We all know them. They’re the ones who click “Like” on your Facebook page, sign up for your email list or


Friday5: Why Create Real-Time Content?

By now, we know that real-time content is not only important for a brand looking to join a social conversation or trend, but also imperative for successful storytelling.


Three Ways Twitter Chats Can Help Build Your Technology Brand

This post was originally published on Edelman.com.

Recently, Twitter chats – also called tweet chats and Twitter parties – have grown in popularity. They enable engagement in

Digital Dice: Surfing the Snapchat Wave

Surfing organization rides the Snapchat wave, the six types of Twitter conversation and more of the latest digital news of the week.

Surfing Organization Rides the Snapchat

Friday5: Is Your Competitor Using Paid?

It’s well-known that social media for brands—especially on Facebook—is now a pay-to-play platform. Only a small percentage of fans on Facebook will see a brand’s great content without