Saturday 18 November 2017

80-95 square2

8095: Gen-Y, Their Actions Surrounding Brands, and the Dynamics of Reverberation

8095 (“eighty-ninety-five”) is a study on how Millennials connect with brands, make purchasing decisions and share their opinions on products and companies with family, friends and extended networks. ​The eight country study, focuses on people born between 1980 and 1995 …

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Ad Age A List

Edelman is No. 7 on the Ad Age Agency A List: Why PR is a Threat to Digital and Creative Agencies

I’ve only been with Edelman for a short period, having merged my previous consulting businessparkyoung into the firm’s Melbourne office some 10 weeks

Good Purpose

Goodpurpose 2010

This is post first appeared on Richard Edelman’s Blog.

In a stunning reversal of findings from only two years ago, the citizen consumer movement is

Digital Insights from Egypt’s Revolution

A shop in Tahrir Square is spray painted with the word Twitter after the government shut off internet access on February 4, 2011 in Cairo, Egypt. (Photo

Tweet to the Street: Balancing Social Media and IR

Originally posted on Edelman.ca.

When to tweet to the street? It’s a common question we are asked by clients that are publicly traded. Given a great number

Attentionomics: Captivating Attention in the Age of Content Decay

Originally posted on Steve Rubel’s blog.

This posts covers a new Edelman Digital Insights package we’re releasing today on “Attentionomics.” You can find the deck

Health Digital Check-Up: Physicians and Social Media

This week’s Check-Up comes from Edelman client Kaiser Permanente and was authored by Vince Golla, digital media and syndication director for Kaiser Permanente’s Brand Strategy, Communications and Public

Question Mark

Quora for PR and Marketing Pros

Originally posted on Travis Murdock’s blog.

Quora is a screaming new service that has exploded with the social media insiders, reporters and tech crowd. The site’s About

digital project guide

Friday Five: Digital Project Management

Anyone who has worked with me for more than, say, five minutes knows that I have a near fanatical focus on two areas of Digital process and project

Natures Own

Vitamin brand Nature’s Own appoints Edelman

Following a three-way competitive pitch, Edelman has been appointed as the public relations agency of record for Nature’s Own – the largest nutraceutical brand for sanofi-aventis Consumer