Tuesday 24 October 2017

Ad Age A List

Edelman is No. 7 on the Ad Age Agency A List: Why PR is a Threat to Digital and Creative Agencies

I’ve only been with Edelman for a short period, having merged my previous consulting businessparkyoung into the firm’s Melbourne office some 10 weeks ago. However, I was interested (and heartened) to see this piece in the bible of America’s advertising industry …

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Good Purpose

Goodpurpose 2010

This is post first appeared on Richard Edelman’s Blog.

In a stunning reversal of findings from only two years ago, the citizen consumer movement is

Digital Insights from Egypt’s Revolution

A shop in Tahrir Square is spray painted with the word Twitter after the government shut off internet access on February 4, 2011 in Cairo, Egypt. (Photo

Tweet to the Street: Balancing Social Media and IR

Originally posted on Edelman.ca.

When to tweet to the street? It’s a common question we are asked by clients that are publicly traded. Given a great number

Attentionomics: Captivating Attention in the Age of Content Decay

Originally posted on Steve Rubel’s blog.

This posts covers a new Edelman Digital Insights package we’re releasing today on “Attentionomics.” You can find the deck

Health Digital Check-Up: Physicians and Social Media

This week’s Check-Up comes from Edelman client Kaiser Permanente and was authored by Vince Golla, digital media and syndication director for Kaiser Permanente’s Brand Strategy, Communications and Public

Question Mark

Quora for PR and Marketing Pros

Originally posted on Travis Murdock’s blog.

Quora is a screaming new service that has exploded with the social media insiders, reporters and tech crowd. The site’s About

digital project guide

Friday Five: Digital Project Management

Anyone who has worked with me for more than, say, five minutes knows that I have a near fanatical focus on two areas of Digital process and project

Natures Own

Vitamin brand Nature’s Own appoints Edelman

Following a three-way competitive pitch, Edelman has been appointed as the public relations agency of record for Nature’s Own – the largest nutraceutical brand for sanofi-aventis Consumer

Edelman Logo Square - GIF

Edelman Sydney makes senior hires to support new business wins

Grant Thomas appointed to director of technology and Kate Ferguson to associate director of the corporate and issues management group. In response to recent new business wins, including Samsung