Friday 28 April 2017

Attentionomics: Captivating Attention in the Age of Content Decay

Originally posted on Steve Rubel’s blog. This posts covers a new Edelman Digital Insights package we’re releasing today on “Attentionomics.” You can find the deck below and on Slideshare. The essence of this deck is that attention is linked with …

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Health Digital Check-Up: Physicians and Social Media

This week’s Check-Up comes from Edelman client Kaiser Permanente and was authored by Vince Golla, digital media and syndication director for Kaiser Permanente’s Brand Strategy, Communications and Public

Question Mark

Quora for PR and Marketing Pros

Originally posted on Travis Murdock’s blog.

Quora is a screaming new service that has exploded with the social media insiders, reporters and tech crowd. The site’s About

digital project guide

Friday Five: Digital Project Management

Anyone who has worked with me for more than, say, five minutes knows that I have a near fanatical focus on two areas of Digital process and project

Natures Own

Vitamin brand Nature’s Own appoints Edelman

Following a three-way competitive pitch, Edelman has been appointed as the public relations agency of record for Nature’s Own – the largest nutraceutical brand for sanofi-aventis Consumer

Edelman Logo Square - GIF

Edelman Sydney makes senior hires to support new business wins

Grant Thomas appointed to director of technology and Kate Ferguson to associate director of the corporate and issues management group. In response to recent new business wins, including Samsung

EXTRA Professional team

Edelman wins the EXTRA Professional account

Edelman Sydney has been appointed as the consumer and healthcare PR agency for Wrigley brand EXTRA Professional. Edelman Sydney has been appointed as the consumer and healthcare PR

Matthew Gain

Edelman Australia Names Matthew Gain to Run Digital

Matthew Gain will join Edelman, the world’s largest independent public relations firm, in July to lead its digital capabilities in Australia and provide strategic counsel across the

Michelle Hutton

Edelman Gears Up for Deeper Commitment to Australia

As demand for marketing communications services shows signs of recovery in Australia, Edelman announced a significant investment in strengthening its senior management team. The investments signal a move