Friday 19 January 2018

Health Digital Check-Up: Second Life, Second Coming?

To outsiders, Second Life seems like virtual huddle for cult creeps, the socially inept, or the fantasy obsessed. But before you write it off completely, this edition of HDCU will give you a download on how Second Life has, and …

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Why Millennials Matter to Every Brand

Originally posted on ConsumerACTIONism.

Every brand, every company, needs to look to Millennials as a target audience. I don’t care if your client is an adult diaper company

Health Digital Check-Up: Content Curation in Healthcare

It’s pretty clear that 2011 is set to be the year of content as the focus shifts from the newest, shiniest, hippest platforms to the content that powers

Trust - square

2011 Australian Edelman Trust Barometer

The 2011 Edelman Australian Trust Barometer was launched February. You can read the executive summary here or see the full report

Edelman 2011 Trust Barometer – Creating Shared Value

“The purpose of a corporation must be redefined around creating shared value… Companies must take the lead in bringing business and society back together.”--Michael Porter, Mike Kramer, Harvard

Edelman 2011 Trust Barometer – Surround Sound Needed in Time of Skepticism

One of the key takeaways for Edelman’s Trust Barometer is not exactly earth-shattering news, but it certainly confirms a long-term communications trend. That is, the crucial importance of

Edelman 2011 Trust Barometer – the rise in CEO credibility

One of the most striking findings in this year’s Edelman Trust Barometer is the rise in credibility of the CEO. Your company’s CEO is again among your most credible

Friday Five: Evolving Trends in Trust – 2011 Edelman Trust Barometer

This week, Richard Edelman presented the 11th annual Edelman Trust Barometer at the World Economic Forum in Davos, Switzerland. Among the key findings:

arbys mayor special

Stop Rewarding Foursquare Mayors, But Don’t Stop Rewards

In Foursquare’s earlier days, when its user base was far more limited, it made sense to reward the folks who checked into a business or venue the most.

Friday Five: Digital Writing Inspiration

Digital media can change how we shop, how we exercise and how we cook. Has this digital age also changed how writers transform a blank Word document