Tuesday 24 April 2018

Friday Five: Reasons Financial Services Can’t Ignore Social Media

It’s been nearly a year since the Financial Industry Regulatory Authority (FINRA) released guidelines for how the industry can use social media channels. There have been communication rules and regulations for the financial industry for decades, but these guidelines were …

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SMSling

SMSling

This is probably the coolest thing

Trust Barometer Reveals Need For Mature Social Media

Originally posted on Dave Fleet’s blog.

This week I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer

Health Digital Check-Up: Second Life, Second Coming?

To outsiders, Second Life seems like virtual huddle for cult creeps, the socially inept, or the fantasy obsessed. But before you write it off completely, this edition of

Why Millennials Matter to Every Brand

Originally posted on ConsumerACTIONism.

Every brand, every company, needs to look to Millennials as a target audience. I don’t care if your client is an adult diaper company

Health Digital Check-Up: Content Curation in Healthcare

It’s pretty clear that 2011 is set to be the year of content as the focus shifts from the newest, shiniest, hippest platforms to the content that powers

Trust - square

2011 Australian Edelman Trust Barometer

The 2011 Edelman Australian Trust Barometer was launched February. You can read the executive summary here or see the full report

Edelman 2011 Trust Barometer – Creating Shared Value

“The purpose of a corporation must be redefined around creating shared value… Companies must take the lead in bringing business and society back together.”--Michael Porter, Mike Kramer, Harvard

Edelman 2011 Trust Barometer – Surround Sound Needed in Time of Skepticism

One of the key takeaways for Edelman’s Trust Barometer is not exactly earth-shattering news, but it certainly confirms a long-term communications trend. That is, the crucial importance of

Edelman 2011 Trust Barometer – the rise in CEO credibility

One of the most striking findings in this year’s Edelman Trust Barometer is the rise in credibility of the CEO. Your company’s CEO is again among your most credible