Thursday 24 April 2014

Digital Dice: Augmented Reality Catalogs

Facebook courts celebrities, an augmented reality catalog from IKEA and more of the latest digital updates. Enjoy this edition of Digital Dice! Facebook Takes on Twitter by Courting Celebrities, Building Twittery Tools Facebook is doing its part to encourage celebrities …

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Facebook Explains News Feed Delivery Algorithm

Facebook yesterday pulled back the curtain, addressed the long-standing rumors about the mythical beast commonly known as “Edgerank” (Spoiler Alert: It’s just a sexier term for “News Feed

A New Type of “Being Connected”

This post was originally published on Edelman.com.

For many of us, summer is in full swing. Summer often represents light, relaxation and some time off. Yet today,

Digital Dice: Simplifying the eCommerce Experience

Facebook rolls out embedded posts, Pinterest simplifies the e-commerce experience and other digital updates to enjoy before your weekend.

Facebook Introduces Embedded Posts

On Wednesday, Facebook introduced the

Friday Five: The Science Behind Visual Storytelling

Friday Five: The Science Behind Visual Storytelling

We know visual storytelling is important but do we understand why? Aside from our ever-diminishing attention spans, the human brain processes images and color in specific ways. You

Internal Social Networking – Five Rules of the Road

This post was originally published on Edelman.com.

There is one question that consistently floats to the top of my conversations with organizations looking to develop or enhance

Digital Dice: Twitter-Based TV Ads

Twitter’s latest TV ad tool, a Facebook study on the top 100 brands and more updates in the digital space to enjoy ahead of the weekend.

Twitter Expands

Friday Five: Influencer Relationship Imperatives

Influencer programs continue to be of high interest across all practices, especially within Edelman’s consumer digital team. Forming a network of influencers is the recipe for building an

The Process of Transforming Your Brand to a Media Company

This is a slightly altered excerpt from my upcoming book, Your Brand: The Next Media Company, which is now available for preorder on Amazon.com.

We are inundated daily

Friday Five: How Community Management Is Like Brewing

Community managers are the brewmasters of creative social content ideation. Through real-time tactical decision-making, their role helps shape a brand’s reputation and keeps the community thirsty for information