Tuesday 27 January 2015

Facebook Acquires Oculus VR

Facebook announced yesterday that it has acquired Oculus VR, Inc, leading innovators in the world of wearable virtual reality headsets, for approximately $2 billion.  Oculus has taken the gaming world by storm lately, earning over 75,000 orders for development kits …

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Twitter to Remove Hashtags and @ Replies?

Both hashtags (#) and replies (@) are integral components of Twitter. However, Vivian Schiller, head of news at Twitter, may feel differently. Recently, speaking to an audience at

Digital Dice: Pinterest explores ads and Twitter’s ‘Fave People’ feature

Pinterest explores ads, Twitter’s ‘Fave People’ feature and more of the latest digital news of the week.

Twitter Testing ‘Fave People’ Feature

Similar to Twitter’s existing ‘Lists,’ the new

Friday5: Keep Your Eyes on Instagram This Year

Since its acquisition by Facebook nearly two years ago, Instagram has been making big waves in social media. The mobile photo and video-sharing social network has over 150

Friday5: How to Create Real-Time Content

Real-time content—it’s all the rage. For brands, creating content that is timely, prominent and relevant can potentially yield higher engagement, more positive sentiment and help spur organic community

Contextualizing Stories: Key Takeaways from xPotomac 2014

Context is key to successful storytelling, no matter the industry.

This was a core theme at the recent xPotomac conference – an intimate digital gathering in DC focused

Six Trends Australian Brands Need to Know From SXSW 2014

SXSWi is the world’s largest conference for interactive and emerging technology, which has just wrapped up its 20th year in Austin, Texas. The program is made up of more than


People First: Understanding Personas

Personas are a great way to help understand your audience and are important for developing better marketing campaigns. They help create an in-depth understanding of consumers, which leads


Digital Dice: The Evolution of SXSW

A mouth-watering app from Oscar Mayer, a dive into the evolution of SXSW and some of the latest digital news of the week.

Wake Up and Smell the


Friday5: Five Ways to Inspire Action

The world is full of armchair advocates. We all know them. They’re the ones who click “Like” on your Facebook page, sign up for your email list or