Friday 28 November 2014

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Friday5: Why Create Real-Time Content?

By now, we know that real-time content is not only important for a brand looking to join a social conversation or trend, but also imperative for successful storytelling. But real-time content doesn’t mean simply tweeting about anything and everything in …

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Three Ways Twitter Chats Can Help Build Your Technology Brand

This post was originally published on Edelman.com.

Recently, Twitter chats – also called tweet chats and Twitter parties – have grown in popularity. They enable engagement in

Digital Dice: Surfing the Snapchat Wave

Surfing organization rides the Snapchat wave, the six types of Twitter conversation and more of the latest digital news of the week.

Surfing Organization Rides the Snapchat

Friday5: Is Your Competitor Using Paid?

It’s well-known that social media for brands—especially on Facebook—is now a pay-to-play platform. Only a small percentage of fans on Facebook will see a brand’s great content without

Digital Dice: “Look Back” Video Shares

Enjoy the post-holiday weekend edition of Digital Dice!

Facebook ‘Look Back’ Videos Shared Almost 100 Million Times

To celebrate Facebook’s 10 year anniversary, millions of users downloaded a

Friday5: Ways to Improve Brainstorm Sessions

Across our network, Edelman’s employees engage in brainstorm sessions in order to generate and perfect ideas that come to fruition as activations. These ideas also express to our

What Do Doors Have To Do With UX?

By the time we can talk, people have an intuitive understanding of how to interact with an object based on how it looks and feels. This is called affordance.

Friday5: A Play-By-Play Guide for Real-Time Content Creation

Edelman Digital played a large role in activating real-time social content during America’s Big Football Game this past weekend. From war rooms to real-time monitoring and reporting, we

Digital Dice: Instagram Payments and a Location Deal

Pinterest’s mobile site redesign, an interesting look into Facebook use by gender and more of the latest digital updates of the week.

75% of Pinterest Traffic Comes from

Digital Dice: Paper and Chatter and Twitter’s Data Turf

Twitter improves mobile photo editing options, Pinterest introduces a new Interests feature and more of the latest digital news of the week.

Twitter Improves Their Mobile App’s