Friday Five: Reasons to Look Beyond Advertising Value Equivalency
Advertising Value Equivalencies (AVEs) have been used across the communications industry for decades. Simply put, an AVE is the cost of buying space taken up by a piece of coverage in print/online/broadcast, had it been garnered through an advertisement. It …
Pinterest, Now Rich with Pinformation
Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information. Appropriately titled as “rich
Five Tips for Generating Insights in Your Online Community
This post was originally published on edelman.com.
At its most basic level, an online community is an invitation-only, private-access website for conducting research with a carefully selected target
Responsive Marketing
This post was originally published on David Armano’s blog Logic + Emotion.
In the beginning, there were products and services, and some were good. Fewer became trusted
Digital Dice: Vine Campaigns and Shoppable Videos
A hands-on Vine campaign, a new mobile app enabling real-time concert downloads and the latest updates from Google. Enjoy this week’s Digital Dice and have a great weekend!
Friday Five: Considerations for a Branded Instagram Contest
As Instagram has far surpassed its 100-million-active-user milestone, and with more than 67 percent of the top brands having an active presence on the photo-sharing platform,
The Millennial Generation Demands a New Era in Television
This post was originally published on edelman.com.
For television networks, trying to attract a Millennial audience is not a surprising move. The Millennial generation, defined as those
A Day in the Life: Kyle, SAE, Measurement & Analytics
This post was originally published on edelman.com.
Name: Kyle Brown
What is your title/practice? Senior Account Executive – Measurement Analytics
How many people are in your office? Around
Digital Dice: Rock n’ Social
A rockin’ interactive social experience, YouTube launching a paid subscription plan and more of the latest social updates of the week. Enjoy this edition of Digital Dice!
Friday Five: How Social Media is Transforming International Relations and Business
Why It Matters by Tim Lau
The rise of social media across the globe has increased the complexity of an already rapidly evolving communications landscape. This complexity







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