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Expectations for business
February 21, 2012 · View Comments

Trust Barometer and its implications for social media

The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the report that we thought are worth highlighting that should help justify an increased spend in the area of social …

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Edelman Trust Barometer – Introduction by Michelle Hutton Edelman Australia CEO

February 7, 2012 · View comments

We launched our Australian Edelman Trust Barometer results in Sydney this morning and tomorrow morning we’ll do the same at an event in

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Edelman Trust Barometer 2012 – Australian data

February 7, 2012 · View comments

The 2012 Edelman Australian Trust Barometer was launched today at an event at Sydney’s Mint. The key findings:

  • 60% of Australians do not trust government leaders to tell

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