Friday 19 January 2018

10 Steps to Undertaking a Successful Blogger Outreach Programme

Originally posted on Social Web Thing. This post is the third of a series looking at online influencers. The first listed great free tools that help identify influential people and the second suggested practical considerations when selecting online influencers. However …

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Health Digital Check-Up: Wellness on the Web

We’ve probably all heard the saying, “an ounce of prevention is worth a pound of cure.” Nowhere is this concept more accurate than with our own health.

Social Search Will Force Your Business To Recalibrate

Originally posted on Logic + Emotion.

One of the trends colleague Steve Rubel and I identified for 2011 was the re-emergence of Google through furthering

Friday Five: Reasons to Use Digital Presentation Tools

Online presentation tools like SlideShare and Scribd have been growing in popularity over the past year, but they remain a fairly well-kept digital

Is a Blog Still Important in 2011?

Originally posted on Technobabble 2.0.

Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all

Digital Pen Pals Redefine a New Generation of Food Blogging

In a time gone by, a pen pal was defined by a series of letters between two individuals. In 2011, letters have all but been replaced by

Health Digital Check-Up: Digital Health in Canada, Eh?

A key part of Canadian identity has always been about differentiation from our neighbors to the south – in fact it is practically a national pastime. And rightly

3 New Music Campaigns With Lots Of Fans

3 New Music Campaigns With Lots Of Fans

Musicians were one of the first to look at non-traditional communication channels and really drill down into creating great engaging

Are Likes Poised to Replace Links as the Web’s Primary Signal?

Originally posted on Steve Rubel’s blog.

For years the mighty hypertext link has served as the web’s traffic signal network. Links guide where our clicks, attention and,

Friday Five: Reasons Financial Services Can’t Ignore Social Media

It’s been nearly a year since the Financial Industry Regulatory Authority (FINRA) released guidelines for how the industry can use social media channels. There have been communication rules