Saturday 24 June 2017

Why Millennials Matter to Every Brand

Originally posted on ConsumerACTIONism. Every brand, every company, needs to look to Millennials as a target audience. I don’t care if your client is an adult diaper company or Life Alert (I’ve fallen and I can’t get up), Millennials are …

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Health Digital Check-Up: Content Curation in Healthcare

It’s pretty clear that 2011 is set to be the year of content as the focus shifts from the newest, shiniest, hippest platforms to the content that powers

Friday Five: Evolving Trends in Trust – 2011 Edelman Trust Barometer

This week, Richard Edelman presented the 11th annual Edelman Trust Barometer at the World Economic Forum in Davos, Switzerland. Among the key findings:

arbys mayor special

Stop Rewarding Foursquare Mayors, But Don’t Stop Rewards

In Foursquare’s earlier days, when its user base was far more limited, it made sense to reward the folks who checked into a business or venue the most.

Friday Five: Digital Writing Inspiration

Digital media can change how we shop, how we exercise and how we cook. Has this digital age also changed how writers transform a blank Word document

Digital Insights from Egypt’s Revolution

A shop in Tahrir Square is spray painted with the word Twitter after the government shut off internet access on February 4, 2011 in Cairo, Egypt. (Photo

Tweet to the Street: Balancing Social Media and IR

Originally posted on Edelman.ca.

When to tweet to the street? It’s a common question we are asked by clients that are publicly traded. Given a great number

Attentionomics: Captivating Attention in the Age of Content Decay

Originally posted on Steve Rubel’s blog.

This posts covers a new Edelman Digital Insights package we’re releasing today on “Attentionomics.” You can find the deck

Health Digital Check-Up: Physicians and Social Media

This week’s Check-Up comes from Edelman client Kaiser Permanente and was authored by Vince Golla, digital media and syndication director for Kaiser Permanente’s Brand Strategy, Communications and Public

Question Mark

Quora for PR and Marketing Pros

Originally posted on Travis Murdock’s blog.

Quora is a screaming new service that has exploded with the social media insiders, reporters and tech crowd. The site’s About