Tuesday 24 April 2018

Media training tips: just because

Media training tips: just because

Speaking in bullet-point key messages is unnatural, uninspiring and frankly unhelpful to a journalist who’s on deadline and trying to get some interesting commentary into their story. As a spokesperson you should ask yourself whether the words coming out of …

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Image by Guilherme Jofili

The Future is NOW: where to for the media?

[caption id="attachment_395" align="aligncenter" width="401" caption="Image by Guilherme Jofili"][/caption] RIFF :// A clever or inventive commentary or remark; a really cool must-attend event Tomorrow night (March 8th) the Edelman

Friday Five: Social Shopping and User Experience

The emergence of Social shopping demonstrates that the use of digital channels to bring the real world to the digital world is tangible and happening

10 Steps to Undertaking a Successful Blogger Outreach Programme

Originally posted on Social Web Thing.

This post is the third of a series looking at online influencers. The first listed great free tools that

Health Digital Check-Up: Wellness on the Web

We’ve probably all heard the saying, “an ounce of prevention is worth a pound of cure.” Nowhere is this concept more accurate than with our own health.

Social Search Will Force Your Business To Recalibrate

Originally posted on Logic + Emotion.

One of the trends colleague Steve Rubel and I identified for 2011 was the re-emergence of Google through furthering

Friday Five: Reasons to Use Digital Presentation Tools

Online presentation tools like SlideShare and Scribd have been growing in popularity over the past year, but they remain a fairly well-kept digital

Is a Blog Still Important in 2011?

Originally posted on Technobabble 2.0.

Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all

Digital Pen Pals Redefine a New Generation of Food Blogging

In a time gone by, a pen pal was defined by a series of letters between two individuals. In 2011, letters have all but been replaced by

Health Digital Check-Up: Digital Health in Canada, Eh?

A key part of Canadian identity has always been about differentiation from our neighbors to the south – in fact it is practically a national pastime. And rightly