Five Tips for Generating Insights in Your Online Community
This post was originally published on edelman.com. At its most basic level, an online community is an invitation-only, private-access website for conducting research with a carefully selected target audience. Put another way, it’s like having a small, private social network just …
Responsive Marketing
This post was originally published on David Armano’s blog Logic + Emotion.
In the beginning, there were products and services, and some were good. Fewer became trusted
Digital Dice: Vine Campaigns and Shoppable Videos
A hands-on Vine campaign, a new mobile app enabling real-time concert downloads and the latest updates from Google. Enjoy this week’s Digital Dice and have a great weekend!
Friday Five: Considerations for a Branded Instagram Contest
As Instagram has far surpassed its 100-million-active-user milestone, and with more than 67 percent of the top brands having an active presence on the photo-sharing platform,
The Millennial Generation Demands a New Era in Television
This post was originally published on edelman.com.
For television networks, trying to attract a Millennial audience is not a surprising move. The Millennial generation, defined as those
A Day in the Life: Kyle, SAE, Measurement & Analytics
This post was originally published on edelman.com.
Name: Kyle Brown
What is your title/practice? Senior Account Executive – Measurement Analytics
How many people are in your office? Around
Digital Dice: Rock n’ Social
A rockin’ interactive social experience, YouTube launching a paid subscription plan and more of the latest social updates of the week. Enjoy this edition of Digital Dice!
Friday Five: How Social Media is Transforming International Relations and Business
Why It Matters by Tim Lau
The rise of social media across the globe has increased the complexity of an already rapidly evolving communications landscape. This complexity
Retuning Your Brand Strategy for the Consumer’s Ear
Social media engagement is no longer simply about picking the right words to fit 140 characters. Engagement comes down to selecting the necessary elements that will not only
Weibo and the China Dream
This post was originally published on Edelman.com.
China’s 12th National People’s Congress (NPC) officially came to a close on March 17th, marking the end of a








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