Wednesday 22 May 2013

Five Tips for Generating Insights in Your Online Community

This post was originally published on edelman.com. At its most basic level, an online community is an invitation-only, private-access website for conducting research with a carefully selected target audience. Put another way, it’s like having a small, private social network just …

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Responsive Marketing

This post was originally published on David Armano’s blog Logic + Emotion.

In the beginning, there were products and services, and some were good. Fewer became trusted

Digital Dice: Vine Campaigns and Shoppable Videos

A hands-on Vine campaign, a new mobile app enabling real-time concert downloads and the latest updates from Google. Enjoy this week’s Digital Dice and have a great weekend!

Friday Five: Considerations for a Branded Instagram Contest

As Instagram has far surpassed its 100-million-active-user milestone, and with more than 67 percent of the top brands having an active presence on the photo-sharing platform,

The Millennial Generation Demands a New Era in Television

This post was originally published on edelman.com.

For television networks, trying to attract a Millennial audience is not a surprising move. The Millennial generation, defined as those

A Day in the Life: Kyle, SAE, Measurement & Analytics

This post was originally published on edelman.com.

Name: Kyle Brown

What is your title/practice? Senior Account Executive – Measurement Analytics

How many people are in your office? Around

Digital Dice: Rock n’ Social

A rockin’ interactive social experience, YouTube launching a paid subscription plan and more of the latest social updates of the week. Enjoy this edition of Digital Dice!

Multi-Social

Friday Five: How Social Media is Transforming International Relations and Business

Why It Matters by Tim Lau

The rise of social media across the globe has increased the complexity of an already rapidly evolving communications landscape. This complexity

Retuning Your Brand Strategy for the Consumer’s Ear

Social media engagement is no longer simply about picking the right words to fit 140 characters. Engagement comes down to selecting the necessary elements that will not only

Weibo and the China Dream

This post was originally published on Edelman.com.

China’s 12th National People’s Congress (NPC) officially came to a close on March 17th, marking the end of a