As companies, organisations and individuals look at the multiple social networking platforms that are out there, the inevitable question becomes: Which social network should I use, and for what purpose? It’s a valid question for those wanting to maximise their …
I've just returned home to Melbourne after spending the week in Bangkok where I had the privilege of speaking at a financial services conference (not to mention meeting
The use of social media increases sales and brand exposure, improves the opportunity for business partnerships, generates leads, provides marketplace insights and reduces marketing expenses, according to a
Many Australian companies are missing out on an insanely brilliant opportunity to connect with customers and other stakeholders.
And while the ball has potentially been dropped by the PR
I was bummed that I couldn't attend the Digital Parents Conference 2012 in Melbourne on Friday but I did manage to keep an eye on the #DPCON12 hashtag
While corporate Australia gets hung up on the tactical aspects of social networking sites such as Facebook and Twitter, the real action is bubbling beneath the surface.