Monday 19 March 2018


Trends from SXSWi in Austin, Texas

SXSWi, the world’s largest conference for interactive and emerging technology, has just wrapped up in Austin, Texas. The event program is a veritable smorgasbord of sessions including keynotes from the people behind some of the world’s best-known interactive brands, panel …

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Edelman acquires Design Royale

Today, we welcome one


Edelman Melbourne Instagram Challenge

My colleague Alex Lefley recently said that if last year was all about the infographic this year is all about instagram. So we launched an Edelman

Launch of Google+ branded pages – a quick overview

Launch of Google+ branded pages – a quick overview

Google has finally launched branded pages some 4 months or so after the launch of Google+ for consumers. According to Google SVP of Social Vic Gundotra in a

KSheppet - LinkedIn

Digital job hunting

How can you break job entrance barriers? Go digital.

The current economic climate does not bode well for graduates seeking to start their PR career.


Is the Smorgasbord Effect viral? Will computers come with health warnings?

My recent post ‘reading the signs’ highlighted the alluring smorgasbord of reading that the net now provides. Smorgasbord allows us to have a new adventure with an old friend:



This is probably the coolest thing

Matthew Gain

Edelman Australia Names Matthew Gain to Run Digital

Matthew Gain will join Edelman, the world’s largest independent public relations firm, in July to lead its digital capabilities in Australia and provide strategic counsel across the