Wednesday 29 March 2017

When should we add PR?

Seth Godin’s blog post this evening is ‘when should we add marketing?’ He cites the old “Mad Men era” when “..we added marketing last.” The same question should be asked of public engagement where, unfortunately, the Mad Men are still …

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MANUscripts versus DIGIscripts

What a privilege it was to get up close and personal with the handwritten manuscripts of famous writers and musicians. 

Handwritten, an exhibition at the National Library of Australia,

Is social media killing corporate waffle?

I’m only a few chapters in to Don Watson’s new book Bendable Learnings. And I’m having a few bendable learnings of my own. I’m cringing a lot: even