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GoodPurpose_2012
July 5, 2012 · View Comments

Edelman Launches goodpurpose® 2012 with Australian Data

For five years Edelman has run an annual global study that explores consumer attitudes around social purpose, including their commitment to social issues and their expectations of brands and corporations. For the first time we are excited to present data …

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Goodpurpose

Edelman’s 2012 goodpurpose® Study: The Reengineering of Brand Marketing, Purpose as a Purchase Trigger

June 26, 2012 · View comments

For five years Edelman has run an annual global study that explores consumer attitudes around social purpose, including their commitment to social issues and their

Goodpurpose_post4_1

Consumer Participation in Social Issues Soars Globally, However Australians Less Likely To Take Action to Support Good Causes, Edelman’s goodpurpose® study reveals

June 26, 2012 · View comments

Although Aussies are more focused on social issues that affect them personally, they are less likely to take action to support good causes.

Purpose gets Personal: Edelman’s goodpurpose® study reveals personal need trumps common good for Aussies

June 26, 2012 · View comments

The level of social purpose activity and the weight that consumers place on it have become more reflective of socioeconomic trends in regions around the globe, according to

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