The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the report that we thought are worth highlighting

At last week's Edelman Trust Barometer launch in Melbourne (click here for Sydney coverage of the national launch), the theme for much of the session was the

Last week, Edelman released the Australian and global findings from the 2012 Edelman Trust Barometer. In Australia, we’ve seen a lot of shifts in trust over the

A hypothesis for why Technology is the most trusted industry in Barometer history and how it can retain and grow its trust equity

Despite Aussie banks going counter-cyclical to the RBA with recent interest rate rises and now record profits, Australia’s banks are now far more trusted than their counterparts in

In 2011, the Australian pharmaceutical industry, led by its industry organization Medicines Australia, launched a consumer communications program designed to drive awareness of the importance of the Australian

“There has never been a more important time for patients and patient organizations in Australia to take a role in driving access to new medicines” Emeritus Professor Lloyd