Friday 19 January 2018

Health Digital Check-Up: Digital Health in Canada, Eh?

A key part of Canadian identity has always been about differentiation from our neighbors to the south – in fact it is practically a national pastime. And rightly so, a quick comparison of the Canadian and U.S. results of Edelman’s …

Continue Reading...

Are Likes Poised to Replace Links as the Web’s Primary Signal?

Originally posted on Steve Rubel’s blog.

For years the mighty hypertext link has served as the web’s traffic signal network. Links guide where our clicks, attention and,

Friday Five: Reasons Financial Services Can’t Ignore Social Media

It’s been nearly a year since the Financial Industry Regulatory Authority (FINRA) released guidelines for how the industry can use social media channels. There have been communication rules

Trust Barometer Reveals Need For Mature Social Media

Originally posted on Dave Fleet’s blog.

This week I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer

Health Digital Check-Up: Second Life, Second Coming?

To outsiders, Second Life seems like virtual huddle for cult creeps, the socially inept, or the fantasy obsessed. But before you write it off completely, this edition of

Why Millennials Matter to Every Brand

Originally posted on ConsumerACTIONism.

Every brand, every company, needs to look to Millennials as a target audience. I don’t care if your client is an adult diaper company

Health Digital Check-Up: Content Curation in Healthcare

It’s pretty clear that 2011 is set to be the year of content as the focus shifts from the newest, shiniest, hippest platforms to the content that powers

Friday Five: Evolving Trends in Trust – 2011 Edelman Trust Barometer

This week, Richard Edelman presented the 11th annual Edelman Trust Barometer at the World Economic Forum in Davos, Switzerland. Among the key findings:

arbys mayor special

Stop Rewarding Foursquare Mayors, But Don’t Stop Rewards

In Foursquare’s earlier days, when its user base was far more limited, it made sense to reward the folks who checked into a business or venue the most.

Friday Five: Digital Writing Inspiration

Digital media can change how we shop, how we exercise and how we cook. Has this digital age also changed how writers transform a blank Word document