Wednesday 25 April 2018

Friday Five: Reasons to Use Digital Presentation Tools

Online presentation tools like SlideShare and Scribd have been growing in popularity over the past year, but they remain a fairly well-kept digital secret. Since online presentation-sharing is a growing trend, we wanted to share reasons these tools can be …

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Is a Blog Still Important in 2011?

Originally posted on Technobabble 2.0.

Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all

Digital Pen Pals Redefine a New Generation of Food Blogging

In a time gone by, a pen pal was defined by a series of letters between two individuals. In 2011, letters have all but been replaced by

Health Digital Check-Up: Digital Health in Canada, Eh?

A key part of Canadian identity has always been about differentiation from our neighbors to the south – in fact it is practically a national pastime. And rightly

Are Likes Poised to Replace Links as the Web’s Primary Signal?

Originally posted on Steve Rubel’s blog.

For years the mighty hypertext link has served as the web’s traffic signal network. Links guide where our clicks, attention and,

Friday Five: Reasons Financial Services Can’t Ignore Social Media

It’s been nearly a year since the Financial Industry Regulatory Authority (FINRA) released guidelines for how the industry can use social media channels. There have been communication rules

Trust Barometer Reveals Need For Mature Social Media

Originally posted on Dave Fleet’s blog.

This week I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer

Health Digital Check-Up: Second Life, Second Coming?

To outsiders, Second Life seems like virtual huddle for cult creeps, the socially inept, or the fantasy obsessed. But before you write it off completely, this edition of

Why Millennials Matter to Every Brand

Originally posted on ConsumerACTIONism.

Every brand, every company, needs to look to Millennials as a target audience. I don’t care if your client is an adult diaper company

Health Digital Check-Up: Content Curation in Healthcare

It’s pretty clear that 2011 is set to be the year of content as the focus shifts from the newest, shiniest, hippest platforms to the content that powers