Tuesday 24 October 2017

5 Considerations for Working With Sponsored Content (Friday5)

In its many forms, sponsored content partnerships between brands and online publishers are customizable, scalable and effective vehicles for reaching an audience online. These activations can range from a branded listicle with a couple integration/messaging points throughout, to a co-created …

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Pinterest and Instagram Enters the E-Commerce World

Pinterest and Instagram become e-commerce friendly, Twitter launches audience insights, and more of the latest digital news.

Pinterest’s New Buyable Pins Let You Purchase Items Directly in

5 Tips for Covering Events on Social Media (Friday5)

In a given year, there are thousands of industry-related conferences.

Whether you are attending an industry-related conference on behalf of a client or for your own personal benefit, these

Snapchat Invests in Shopping App and Instagram Introduces “Highlights”

Snapchat invests in shopping app, Instagram tries to win back users and more of the latest digital news.

Snapchat Invests in Shopping App Spring

Would you buy clothes

5 Ways to Address Social Issues on Social Media (Friday5)

This post was written by Amy Verhey, Anna Kowalcyzk, Kendra Staggs and Laura Armstrong.

As Edelman’s 2014 brandshare™ study

Digital Storytelling for Museums (Friday5)

For museums in the digital age, appealing to modern audiences is an exercise in nuanced storytelling. What once was one-way messaging, led by docents and consumed by museumgoers,

Twitter and Google Team Up and Pinterest Unveils First Video-Like Ad

Tweets are now searchable on Google, Pinterest announces new ad tools and pricing and more of the latest digital news.

Google Lets You Look for Tweets in

Facebook Introduces “Add A Link” Tool and LinkedIn Rolls Out New Analytics

Facebook pilots an in-app keyword search engine, LinkedIn offers new analytics for publishing and more of the latest digital news.

Facebook Treads on Google’s Turf with ‘Add

Friday5: How to Run a Successful Lead Generation Campaign

Lead generation can play a critical role in building long-term relationships for businesses. While the goal of a lead generation campaign can vary from driving sales to driving

Friday5: 5 Entry Points for Executives on Social

Inherent in today’s digital landscape is a new set of expectations for executives, not the least of which is building trust by engaging stakeholders online. With