Thursday 23 March 2017

A Day in the Life: Andrew, Senior Digital Account Manager, Toronto

This post was originally published on Edelman.com. Name: Andrew F. Stewart             What is your title? Senior digital account manager, Consumer Marketing, Toronto How many people are in your office? Approximately 150 In 140 characters, what does your …

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Digital Dice: Instagram Tagging and eCommerce Pinning

Entertainment shows changing how viewers experience television, a creative hunger-induced campaign from Snickers and a collection of other social news and tips. Enjoy this week’s Digital Dice and

Friday Five: Tips for Your Facebook Converged Media Strategy

Why It Matters, By Matt Stontz

As social networks and online publications have evolved, they’ve strived to find a balance that weighs effective ad formats with presenting

Instagram Launches “Photos of You”

Instagram today announced its “Photos of You” update. When users upload a photo to Instagram, they can now “add” people to that photo. When Instagrammers add another user

Instagram Launches “Photos of You”

Instagram today announced its “Photos of You” update. When users upload a photo to Instagram, they can now “add” people to that photo. When Instagrammers add another user

Creative Newsroom: Brand Storytelling at the Speed of Social

Second in a series of posts about Real-time marketing and Edelman’s Creative Newsroom.

In a previous post and accompanying white paper, we explored the

Friday Five: Ways Social Media Management Software Can Manage Your Life

Still organizing your planned social media content in painstakingly long Word* and Excel documents? Today, I organize my life with social media management software. Maximize your social media

Digital Dice: Storytelling, QR Codes and Mobile Ads

QR codes embedded into pajama pants, Twitter’s major ad deal, and platforms continuing to focus on mobile enhancement. Enjoy this week’s Digital Dice and have a fantastic weekend!

Viral vs. Enduring

Viral vs. Enduring

This post was originally published on Tony Long’s blog Cultural Exception.

To a brand manager, “viral” represents the effortless thrill of a no-strings lover calling the brand’s

Real-Time Marketing is Driving the Long-Term Brand Narrative

Real-Time Marketing is Driving the Long-Term Brand Narrative

First in a series of posts exploring real-time marketing and Edelman’s Creative Newsroom.

The real-time imperative is here. Consumers have higher expectations for responsiveness, participation and relevance than ever