The mobile application developed by Lipton Ice Tea in early 2013, launched May 2013 has seen global fame and success – best of all, it’s all been organic. In 2013, Lipton Ice Tea launched their new brand message – Never …
Why It Matters by Eniko Tarkany-Szucs
Understanding how and why audiences share content allows marketers to create more shareable content to target those specific motivators. I picked up Jonah
YouTube expands live streaming offering, Twitter reverses recent block function update and more of the latest digital news ahead of the weekend.
Why It Matters by Mary Beth King
In 2013, the digital landscape has seen some of the most creative branded content pieces on social media. The year 2014 promises
Today Instagram announced Instagram Direct, a photo and video private messaging feature within the app. The announcement allows brands and individuals to send photos and videos to others
Cyber Monday’s impact on Pinterest, a tasty campaign from Skittles, and more of the latest updates in social.
In late November we traveled to the SMX Social Media Marketing Conference in Las Vegas to get the latest on social media marketing from experts and join
505.7 million stakeholders, decision-makers and change-enablers. This was the amount of the EU28 population on 1 January this year. Back in 2012, 70 percent of these citizens accessed