Thursday 23 March 2017

Which Social Network Should Your Brand Use? {INFOGRAPHIC}

As companies, organisations and individuals look at the multiple social networking platforms that are out there, the inevitable question becomes: Which social network should I use, and for what purpose? It’s a valid question for those wanting to maximise their …

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Three Things I Learned From Four Days in Bangkok

I've just returned home to Melbourne after spending the week in Bangkok where I had the privilege of speaking at a financial services conference (not to mention meeting

Who’s Who in the Content Marketing Zoo

Toby Murdock, publisher of The Content Marketeer and the CEO of content marketing software platform Kapost, recently compiled this useful list

Instagram 4-1

Edelman Melbourne Instagram Challenge – “Fruit + Veg” theme

Thanks everybody for your votes – the winner of last week’s challenge (beverages) is none other than David Gonzalez with his pic “Kokomotion”.  By the way,

Marketers Place a High Value on Social Media

The use of social media increases sales and brand exposure, improves the opportunity for business partnerships, generates leads, provides marketplace insights and reduces marketing expenses, according to a

Why Companies (and CEOs) Should Blog

Many Australian companies are missing out on an insanely brilliant opportunity to connect with customers and other stakeholders.

And while the ball has potentially been dropped by the PR

How Anecdote Leverages the Power of Blogging to Generate ‘Warm’ Conversations and Hot Business Leads

In this video interview I chat with Shawn Callahan from Melbourne-based 'corporate storytelling' consultancy Anecdote; in particular we delve into how Anecdote uses a

Love, Support, Positivity, Connection

I was bummed that I couldn't attend the Digital Parents Conference 2012 in Melbourne on Friday but I did manage to keep an eye on the #DPCON12 hashtag

Welcome to the Content Marketing Revolution

While corporate Australia gets hung up on the tactical aspects of social networking sites such as Facebook and Twitter, the real action is bubbling beneath the surface.

For many

David Gonzalez

Edelman Melbourne Instagram Challenge – “Beverages” theme

Well the clear winner of our last challenge – the Edelman Melbourne team – is David Gonzalez with his self-portrait. Thanks everybody for your votes! We’re big