Tuesday 24 April 2018

The view on our Walk To Work day

Celebrating Edelman’s 60th anniversary – Sydney-style

  The Edelman Sydney office has officially kicked off activities to celebrate Edelman’s 60th anniversary! To mark 60 years of service, each office around the world is supporting the UN World Food Programme, whether it’s through professional PR activity, fundraising …

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Diver Matthew Mitcham is the most influential Australian Olympian on Twitter

Diver Matthew Mitcham wins an early Gold ahead of his 11th August heat date, as the most influential Australian Olympian on Twitter with a score of 83.8,

Corporate Brand_soft launch

Business and its brands can no longer operate in isolation

At a time when transparency, trust and social good matter to consumers more than ever, the influence of the corporate brand or the company behind

The commercial reality of social purpose

As June wound to a close Edelman was fortunate to partner with the North Melbourne Football Club and World Vision Australia to present a breakfast panel

Healthcare KOLs and the communications industry

Australia’s healthcare environment is heavily regulated and subject to a strict code of conduct - and rightly so. Independence, credibility and trust are crucial foundations of the Australian

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What every CEO needs to know about Corporate Reputation

This week, Tracey Gordon from Edelman New York’s Corporate Practice, drafted this insightful blog post about corporate reputation. Tracey looks at the companies that top out Fortune Magazine’s

A transformed media environment

A Transformed Media Environment

With the continual growth of social media channels and the ease at which people can access and disseminate information, it is not only the media

PLATFORM: I’m Currently Reading This Book. Maybe You Should Too!

PLATFORM: I’m Currently Reading This Book. Maybe You Should Too!

Usually I wait until I've read a book before I start 'pumping' it up on this blog.

However, in the case of Michael Hyatt's PLATFORM: Get Noticed



One in two Australians will be diagnosed with cancer before the age of 85. That’s a pretty scary statistic but when you think about it, we all know

PR Strategy Steps for Thought Leadership

This is a guest post by corporate communication practitioner, Craig Pearce. It is an edited version of an article in a free