Thursday 23 March 2017

EmmaLawrence

The Academic and Professional Benefits of an Internship

As my internship at Edelman comes to a close, I can confidently say it has been the most valuable experience of university life. Aside from the obvious perks that students dream of, such as attending launch parties and mingling with celebrities, …

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EthanTuxford

Why I applied for a PAID internship at Edelman

It’s hard to believe that Emma (a fellow intern) and I have been at Edelman for over seven months now, particularly when looking back at the amazing

How Much Do You Open Your Kimono?

Provocative title, but alas not one I can take credit for.

It was the theme of an excellent presentation by content marketing specialists Jay Baer and

The Rapid Rise and Rise of Tumblr {Infographic}

While a lot of attention has been focused on the hype surrounding WordPress, Twitter, Facebook et al, a little thing called Tumblr has got under everyone's

My Video Interview with MaryLee Sachs at PR Directions 2011

I recently attended the Public Relations Institute of Australia’s PR Directions national conference in Sydney.

While there I caught up for a quick chat with marketing communications specialist

My Video Interview with MaryLee Sachs at PR Directions 2011

I recently attended the Public Relations Institute of Australia’s PR Directions national conference in Sydney.

While there I caught up for a quick chat with marketing communications specialist

Publicity Stunt is a Load of Ol’ Croc

In this age of digitised communications and 'authentic conversations with your community of followers', it's refreshing to see there is still room for a good old-fashioned media publicity

Is social media killing corporate waffle?

I’m only a few chapters in to Don Watson’s new book Bendable Learnings. And I’m having a few bendable learnings of my own. I’m cringing a lot: even

The New Rules of Relationship Marketing

One of the highlights for me at BlogWorld LA 2011 was Mari Smith’s presentation on the new rules of relationship marketing.

I have just started

Launch of Google+ branded pages – a quick overview

Launch of Google+ branded pages – a quick overview

Google has finally launched branded pages some 4 months or so after the launch of Google+ for consumers. According to Google SVP of Social Vic Gundotra in a