Friday 18 May 2012

Setting the Standard in Content Marketing (INFOGRAPHIC)

“First and foremost, we care about trying to get the stuff that people will really like – the good, the compelling content – in front of them.” – Matt Cutts, Google. This quote – featured in the infographic below – …

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How Scott Kilmartin Uses Humour, Social Media and a Boxer Dog to Build the Haul Brand

In this video interview I chat to Scott Kilmartin, founder and ringmaster of Haul, an independent design brand based in Melbourne's northern suburbs.

Haul - 'Makers,

We’re hiring! Technology PR Account Manager

Are you good with technology and looking for the next challenge to grow your career? Are you keen to stamp your authority driving communications for leading technology and

Winners of the Best Australian Blogs 2012 Competition

"Blogging is extraordinary. Some see it as a business, an outlet, a diary, or a piece of art. The beauty is, it can be whatever you

source: http://www.valuewalk.com/2012/05/facebook-rolls-out-organ-donation-feature-in-australia/

Facebook: sharing statuses, links, photos… and organs

Last week Facebook’s chief executive Mark Zuckerberg announced that the social networking site has launched an initiative

Instagram 4-4

Edelman Melbourne Instagram Challenge – “Cars” theme

Our fruit and veg challenge has come to an end.  Thanks to all who voted – the winner is: “Carrots help you see in the dark” by

See that guy drinking espresso while fiddling with his iPhone?


I love this passage of thought-provoking PR prose by blogger Todd Defren, of PR Squared.

In fact, scoot over to the post

Replace White Noise With Respect

One of the most pressing needs for companies today is not so much getting customers to shell out their hard-earned for products or services, it’s to get people

Created with <3 – Lotte: From Birth to Age 12 in Time

Every now and then (actually, quite often these days) someone embarks on a very cool project that strikes a chord with people and makes its mark globally, thanks

Which Social Network Should Your Brand Use? {INFOGRAPHIC}

As companies, organisations and individuals look at the multiple social networking platforms that are out there, the inevitable question becomes: Which social network should I use, and for