Saturday 23 September 2017

GoodPurpose_2012

Edelman Launches goodpurpose® 2012 with Australian Data

For five years Edelman has run an annual global study that explores consumer attitudes around social purpose, including their commitment to social issues and their expectations of brands and corporations. For the first time we are excited to present data …

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Goodpurpose

Edelman’s 2012 goodpurpose® Study: The Reengineering of Brand Marketing, Purpose as a Purchase Trigger

For five years Edelman has run an annual global study that explores consumer attitudes around social purpose, including their commitment to social issues and their

Goodpurpose_post4_1

Consumer Participation in Social Issues Soars Globally, However Australians Less Likely To Take Action to Support Good Causes, Edelman’s goodpurpose® study reveals

Although Aussies are more focused on social issues that affect them personally, they are less likely to take action to support good causes.

Purpose gets Personal: Edelman’s goodpurpose® study reveals personal need trumps common good for Aussies

The level of social purpose activity and the weight that consumers place on it have become more reflective of socioeconomic trends in regions around the globe, according to

Goodpurpose_release_table

Social Purpose Gets Personal As People Discover the “Me” in “We”

Global Study Reveals Personal Need Trumps Common Good for Aussies - Consumer Participation in Societal Issues Soars Globally, However Australians Less Likely To Take Action to Support Good Causes Five years

Concerns about data security

Privacy & Security – The New Drivers of Brand, Reputation and Insights

It seems there’s a new story about privacy and security every day.  From consumer’s personal data held by a company being ‘hacked’ to the erosion of privacy through

Expectations for business

Trust Barometer and its implications for social media

The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the report that we thought are worth highlighting

Perspectives on Trust from Edelman Sydney {Video Interviews}

Perspectives on Trust from Edelman Sydney {Video Interviews}

This week saw PR firm Edelman Australia launch the local findings of the global Edelman Trust Barometer at events in Melbourne and Sydney (disclosure: I work for Edelman).

The report

Perspectives on Trust in Australia

Perspectives on Trust in Australia

Thoughts on Trust from Edelman Sydney Edelman Sydney presented the findings from the Edelman Trust Barometer 2012 to a packed house on 7th February

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Edelman Trust Barometer – Introduction by Michelle Hutton Edelman Australia CEO

We launched our Australian Edelman Trust Barometer results in Sydney this morning and tomorrow morning we’ll do the same at an event in