The level of social purpose activity and the weight that consumers place on it have become more reflective of socioeconomic trends in regions around the globe, according to

Global Study Reveals Personal Need Trumps Common Good for Aussies - Consumer Participation in Societal Issues Soars Globally, However Australians Less Likely To Take Action to Support Good Causes Five years

It seems there’s a new story about privacy and security every day.  From consumer’s personal data held by a company being ‘hacked’ to the erosion of privacy through

The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the report that we thought are worth highlighting

This week saw PR firm Edelman Australia launch the local findings of the global Edelman Trust Barometer at events in Melbourne and Sydney (disclosure: I work for Edelman).

The report

Thoughts on Trust from Edelman Sydney Edelman Sydney presented the findings from the Edelman Trust Barometer 2012 to a packed house on 7^th February

We launched our Australian Edelman Trust Barometer results in Sydney this morning and tomorrow morning we’ll do the same at an event in