Friday 18 May 2012

Concerns about data security

Privacy & Security – The New Drivers of Brand, Reputation and Insights

It seems there’s a new story about privacy and security every day.  From consumer’s personal data held by a company being ‘hacked’ to the erosion of privacy through the collection and exploitation of personal information by Governments and businesses.  Privacy …

Continue Reading...
Expectations for business

Trust Barometer and its implications for social media

The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the report that we thought are worth highlighting

Perspectives on Trust from Edelman Sydney {Video Interviews}

Perspectives on Trust from Edelman Sydney {Video Interviews}

This week saw PR firm Edelman Australia launch the local findings of the global Edelman Trust Barometer at events in Melbourne and Sydney (disclosure: I work for Edelman).

The report

Perspectives on Trust in Australia

Perspectives on Trust in Australia

Thoughts on Trust from Edelman Sydney Edelman Sydney presented the findings from the Edelman Trust Barometer 2012 to a packed house on 7th February

michelle_hutton_edelman

Edelman Trust Barometer – Introduction by Michelle Hutton Edelman Australia CEO

We launched our Australian Edelman Trust Barometer results in Sydney this morning and tomorrow morning we’ll do the same at an event in

Trust-2012-Featured-Pic

Edelman Trust Barometer 2012 – Australian data

The 2012 Edelman Australian Trust Barometer was launched today at an event at Sydney’s Mint. The key findings:

  • 60% of Australians do not trust government leaders to tell

Blog Level_Logo_72dpi_v2

Top 50 Media Marketing Blogs in Australia

 

We celebrate our peers with a look at the BlogLevel Top 50 Media Marketing Blogs in Australia. Congratulations to Aiden Hepburn and the team at

Tweet Level_Logo_72dpi_v2

Who are the real online influencers?

Introducing BlogLevel and TweetLevel 2.0         The influence of bloggers in Australia continues to increase, with Australians turning to them for all sorts of information; from which pram

Trust - square

2011 Australian Edelman Trust Barometer

The 2011 Edelman Australian Trust Barometer was launched February. You can read the executive summary here or see the full report

80-95 square2

8095: Gen-Y, Their Actions Surrounding Brands, and the Dynamics of Reverberation

8095 (“eighty-ninety-five”) is a study on how Millennials connect with brands, make purchasing decisions and share their opinions on products and companies with family, friends