Monday 23 April 2018

How to Crowdsource Your Next Video Campaign

Crowdsourcing Video Campaigns

Looking for a boost in creativity for your next video campaign? Crowdsourcing a campaign to previously unknown filmmakers brings new perspectives to existing ideas as well as provides insight into public brand perception. Crowdsourcing also allows businesses to see more proposals in an efficient manner, while getting a new twist to their own creative process.

Facebook Tests Video Feed to Sidestep YouTube

Facebook recently introduced a dedicated Video feed to a small portion of users. The feed joins several other video features and tests that Facebook’s been trying over the last two years. Facebook sees video as the natural progression from text to photos, and is determined to grow its video prowess.

Brands Must Pay to Play on Instagram

According to Business 2 Community, Instagram has now joined Facebook in the “pay to play” space as organic follower growth and engagement continue to decline. If a brand wants to grow their presence on Instagram, a budget is needed for advertising. Fortunately, Instagram advertising is now available and open to all. Read on to see their three recommendations.

LinkedIn Making All Groups Private Launching Standalone App

Recently, LinkedIn announced that it will soon be making all groups on the network private. This change means that only members will be allowed to see content and contribute to posts within their group. In addition, LinkedIn will soon release their standalone mobile app in conjunction with Groups for users to follow discussions and conversations on the go.

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