This week, Twitter launched Moments – curated content of the best of what’s happening on Twitter in an instant, allowing people to discover stories unfolding on the platform. Users can access Moments by tapping on the “lightning bolt” tab on the app and can also swipe through topics such as “Entertainment” and “Sports” to find more stories from the past few days. While Moments will roll out ad-free at first, the company already has deals in place with unnamed brands to run ads on the live-event section. Instead of promoted tweets, a new ad unit called a “Promoted Moment” will debut.
Lead ads are now available to advertisers on Power Editor. With this ad unit, filling out forms is much easier for potential customers and more accurate for advertisers. Forms on lead ads are mobile-friendly and requires less typing from customers.
Pinterest announced it is expanding the reach of its “Buyable Pins” to e-commerce platforms like Bigcommerce, Magento, and IBM Commerce. Previously, consumers used the platform for research and made purchases “because of Pinterest,” but this move indicates a shift to having consumers make purchases “via Pinterest.” In addition to the expansion of commerce channels, brands will also be able to optimize the ROI of their social posts through the platform’s native analytics.