Tuesday 20 February 2018

Digital Tools for Social Good (Friday5)

At this year’s Social Good Summit held by Mashable, human rights activists, environmentalists and technologists congregated to discuss the intersection of new media and technology and the UN’s 17 Sustainable Development Goals with one clear message: “Tell Everyone.”

As the Senior Editor of Creative Newsroom at Edelman New York, I use innovative storytelling in collaboration with my team to spotlight clients’ values and corporate responsibility ensuring consumers have an open, honest dialogue with the brands they love.

Here are five tools working to make a difference in solving the world’s greatest challenges:

1. Viewers to Volunteers (V2V)

CBS’s Paul Polizzotto, President of EcoMedia, talked about providing content and context that will ultimately move people to action. The result: Viewers to Volunteers. Users download the free app, and as they consume content about the causes they’re interested, they can earn V2V points that are then converted into real dollars to fund participating V2V nonprofits. What’s more, the content encourages consumers to also volunteer their time, earning them additional points that are converted for the causes they support.

2. The People’s Operator

In late 2012, three friends in the UK founded The People’s Operator (TPO), a mobile network that “turns your phone into a force for good.” Wikipedia founder Jimmy Wales, who joined TPO in 2014 as their head of digital strategy, was on stage at the Social Good Summit talking up TPO’s novel approach to raising funds for causes. The company enables consumers to divert a percentage of their phone bills to causes of their choosing—no additional costs necessary.

3. Facebook’s Donate and Safety Check Features

Naomi Gleit, Facebook’s Director of Product for Growth and Engagement, announced the company’s new social good team, dedicated to building new products on their platform for tapping into the social causes and personal needs of its 1.5 billion users. Features we’ve seen early iterations of include the Donate Now button, an Amber Alert system for missing children, and the Safety Check that allows Facebook users to connect with loved ones during a disaster and ensure they’re ok.

4. Compassion through Action with STAND

Twitter Co-founder Biz Stone announced the STAND cause app this summer, but on stage at the Social Good Summit, it was Vivienne Harr, Chief Inspiration Officer, spreading STAND’s message. At just 11 years old, Vivienne walked the crowd through the social media network for causes’ functions and the types of campaigns we could and should all join with the click of a button.

5. Ryot News’ Approach to Virtual Reality

Christian Stephen, conflict journalist and global editor at Ryot News discussed why storytellers should “match the practical with the creative,” and hone in on empathy to invoke action in their readers. From the Nepal earthquake to the conflict in Syria, Ryot creates VR-based video with an immediate call to action to donate to the issues depicted in their narrated short films.


Image credit: Mashable

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