Facebook updates video ads, Google Analytics releases a huge update and more of the latest digital news from this week.
Previously, Facebook charged marketers per impression earned on videos, even as videos were played for a brief moment. In response to complaints, the platform now offers the option to pay after a video has played for at least 10 seconds. This gives marketers more control and creative direction on a platform that boasts over 4 million video views per day.
Google has announced the opening of Remarketing Lists for Search Ads (rebranded as “Audiences”) to Analytics users, allowing admins to customize ads based on visitor activity on a website. Here’s how to get started.
Simply Measured released the findings of their 2015 State of Social Marketing Report, which analyzed the Interbrand 100 Companies across YouTube, Twitter, Facebook, Instagram, Google+, Pinterest and Tumblr. Important findings to note include that most brands are active on five or more networks, Facebook by far has the most monthly users and company activity on YouTube and mobile platforms are growing at a high rate.
Following the Supreme Court’s decision for a nation-wide right to same-sex marriage, social media naturally celebrated in all the best ways. See how brands joined the party.
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