Tuesday 24 April 2018

Chevy Goes Emoji on Us

Chevy appeals to a younger audience with emojis, Instagram revamps its Explore Tab and more of the latest digital news.

Chevy Goes Emoji

Ahead of Chevy’s reveal of the 2016 Chevrolet Cruze, the brand shared a press release entirely in emojis, encouraging users to decode the news ahead of the reveal. This fun approach was aimed at appealing to the younger audience that are likely to be more familiar with emojis.

The All-New Search and Explore: See the World as It Happens

Instagram has revamped its Explore tab to make finding real-time content easier with Trending Tags, Trending Places and the new Places Search. This is part of a large effort by the company to make discovery of content on the platform more immediate and user-friendly.

Long Live Facebook Messenger  

Users no longer need to have a Facebook account in order to sign up and use Facebook’s app, Messenger. The move indicates that Facebook wants to position Messenger as a default chat app that is available to everyone. In essence, the update gives users the chance to connect with people who never joined Facebook or who have deleted their account from the platform.

Twitter Introduces Product and Place Pages and Collections

Twitter is currently testing new ways to feature products and places via special pages and tweet collections. The content will show up from accounts you follow, or it may show up linked to relevant news or popular content. Twitter will be testing this new feature over the next few months with selected brands and influencers. Check out some of Twitter’s selected collections.

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