Tuesday 06 December 2016

Facebook Ramps Up its E-Commerce and Vine Updates its Search Engine

Facebook improves its e-commerce in the news feed, Vine’s revamped search functionality and more of the latest digital news.

Facebook Lets More Merchants Add Buy Buttons to their Posts

Just weeks after Pinterest announced the arrival of buyable pins, Facebook has expanded a test of “buy” buttons in the News Feed to a larger group of merchants. Clicking on the “buy” buttons enables users to make purchases without leaving their Feeds. Facebook’s precision ad targeting will likely make this a very attractive feature for marketers.

Hey Twitter Advertisers — Want More Clicks? Lose the Hashtag!

In an effort to boost the results of direct response ad units, Twitter has released a new report detailing creative tips, best practices and key optimization tactics. Findings include that click-driving ads without a hashtag or @mention can generate 23% more clicks – emphasizing the importance of reducing clickables. Read on to #TweetSmarter and increase your brand’s ROI.

Vine Updates Search Results to Include Actual Vines, Not Just Hashtags and People

Previously only showing usernames and hashtags, Vine has updated its search results to display actual content, including the most popular and most recent vines that fit a user’s search terms. For marketers, this update underscores the importance of being aware of platform trends and popular hashtags in order to develop more discoverable content.

Twitter Will Remove 140-Character Limit on Direct Messages

After its update allowing users to opt-in to receive private messages from anyone, Twitter plans to remove the 140-character limit on direct messaging in July.

Instagram’s New Design Has Bigger Images (And Room for Ads)

Predominantly mobile, the photo and video sharing platform Instagram has revamped its web layout with larger images and more open space. The official reasoning for the update is unknown, but digital experts speculate it to be for advertising reasons. Stay tuned for additional updates.

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